Current affiliation: University of La CoruñaSubject: Business & ManagementPrimary location: Spain
Published in:British Food JournalPublication date:2015-02-02
The role of manufacturer identification, brand loyalty and image on purchase intention
Published in:International Journal of Retail & Distribution ManagementPublication date:2014-07-08
Published in:Marketing Intelligence & PlanningPublication date:2013-10-21
Published in:Journal of Product & Brand ManagementPublication date:2012-09-14
Published in:Computers in Human BehaviorPublication date:2015-08-01
Published in:Journal of Food Products MarketingPublication date:2014-11-07
Published in:Revista Española de Investigación de Marketing ESICPublication date:2015-09-01
Published in:Investigaciones Europeas de Dirección y Economía de la EmpresaPublication date:2013-09-01
Published in:Journal of International Food & Agribusiness MarketingPublication date:2013-10-01
Published in:The International Review of Retail Distribution and Consumer ResearchPublication date:2014-03-20
Published in:El Profesional de la InformacionPublication date:2014-05-01
Published in:Intercom Revista Brasileira de Ciências da ComunicaçãoPublication date:2014-12-01
Published in:Cuadernos de GestiónPublication date:2015-03-26
Published in:RELIEVE - Revista Electrónica de Investigación y Evaluación EducativaPublication date:2014-09-01
Published in:British Food JournalPublication date:2016-03-07
Published in:PsycTESTS DatasetPublication date:2014-01-01
Published in:PsycTESTS DatasetPublication date:2015-01-01
Published in:Journal of International Food & Agribusiness MarketingPublication date:2016-04-02
Published in:Journal of Global MarketingPublication date:2016-01-01
During the economic crisis of 2008, what were the main marketing strategies of food companies?. It seems that reducing prices would be main marketi...
Published in:International Journal of Mobile CommunicationsPublication date:2016-01-01
Published in:Revista de Administração de EmpresasPublication date:2016-02-01
Published in:Telematics and InformaticsPublication date:2017-08-01
Published in:Computers in Human BehaviorPublication date:2017-01-01
This research article examines the creation of satisfaction with technology through the creation of engagement and the flow experience.
Published in:British Food JournalPublication date:2016-11-07
The role of purchase frequency and determinants of customer satisfaction and loyalty
Published in:Journal of Food Products MarketingPublication date:2016-12-21
This research provides some guidelines to reduce food waste in developed countries through Marketing actions and strategies.
Published in:British Food JournalPublication date:2017-07-03
Published in:International Journal of Retail & Distribution ManagementPublication date:2018-02-12
This research uncovers the main factors attracting customers to shopping malls in a European mature market context.
Published in:International Journal of Human-Computer InteractionPublication date:2018-03-22
Millennials are not a monolithic group. In fact, five types of Millennials have been discovered, regarding their use of technology.
Published in:European Research on Management and Business EconomicsPublication date:2017-05-01
This research article examines the influence of product perceived quality when purchasing store brands. It seems that the perceived quality of stor...
Published in:Journal of Retailing and Consumer ServicesPublication date:2018-07-01
The customers of specialty food stores are segmented through a cluster analysis, and findings show that there are five different segments with diff...
Published in:British Food JournalPublication date:2018-06-07
Beer consumers are not monolithic. In fact, five different beer consumer segments were identified.