Current affiliation: University of La CoruñaSubject: Business & ManagementPrimary location: Spain
Published in:British Food JournalPublication date:2015-02-02
The role of manufacturer identification, brand loyalty and image on purchase intention
Published in:International Journal of Retail & Distribution ManagementPublication date:2014-07-08
Published in:Marketing Intelligence & PlanningPublication date:2013-10-21
Published in:Journal of Product & Brand ManagementPublication date:2012-09-14
Published in:Computers in Human BehaviorPublication date:2015-08-01
Published in:Journal of Food Products MarketingPublication date:2014-11-07
Published in:Revista Española de Investigación de Marketing ESICPublication date:2015-09-01
Published in:Investigaciones Europeas de Dirección y Economía de la EmpresaPublication date:2013-09-01
Published in:Journal of International Food & Agribusiness MarketingPublication date:2013-10-01
Published in:The International Review of Retail Distribution and Consumer ResearchPublication date:2014-03-20
Published in:El Profesional de la InformacionPublication date:2014-05-01
Published in:Intercom Revista Brasileira de Ciências da ComunicaçãoPublication date:2014-12-01
Published in:Cuadernos de GestiónPublication date:2015-03-26
Published in:RELIEVE - Revista Electrónica de Investigación y Evaluación EducativaPublication date:2014-09-01
Published in:British Food JournalPublication date:2016-03-07
Published in:PsycTESTS DatasetPublication date:2014-01-01
Published in:PsycTESTS DatasetPublication date:2015-01-01
Published in:Journal of International Food & Agribusiness MarketingPublication date:2016-04-02
Published in:Journal of Global MarketingPublication date:2016-01-01
During the economic crisis of 2008, what were the main marketing strategies of food companies?. It seems that reducing prices would be main marketi...
Published in:International Journal of Mobile CommunicationsPublication date:2016-01-01
Published in:Revista de Administração de EmpresasPublication date:2016-02-01
Published in:Telematics and InformaticsPublication date:2017-08-01
Published in:Computers in Human BehaviorPublication date:2017-01-01
This research article examines the creation of satisfaction with technology through the creation of engagement and the flow experience.
Published in:British Food JournalPublication date:2016-11-07
The role of purchase frequency and determinants of customer satisfaction and loyalty
Satisfaction and loyalty towards specialty food retailers are strongly influenced by consumers’ purchase frequency of specialty food products. We s...
Published in:Journal of Food Products MarketingPublication date:2016-12-21
This research provides some guidelines to reduce food waste in developed countries through Marketing actions and strategies.
Published in:British Food JournalPublication date:2017-07-03
Published in:International Journal of Retail & Distribution ManagementPublication date:2018-02-12
This research uncovers the main factors attracting customers to shopping malls in a European mature market context.
Published in:International Journal of Human-Computer InteractionPublication date:2018-03-22
Millennials are not a monolithic group. In fact, five types of Millennials have been discovered, regarding their use of technology.
Published in:European Research on Management and Business EconomicsPublication date:2017-05-01
This research article examines the influence of product perceived quality when purchasing store brands. It seems that the perceived quality of stor...
Published in:Journal of Retailing and Consumer ServicesPublication date:2018-07-01
The customers of specialty food stores are segmented through a cluster analysis, and findings show that there are five different segments with diff...
Published in:British Food JournalPublication date:2018-06-04
Beer consumers are not monolithic. In fact, five different beer consumer segments were identified.
Published in:European Research on Management and Business EconomicsPublication date:2018-07-01