Current affiliation: Appalachian State UniversitySubject speciality: Business & ManagementPrimary location: United States
Published in:European Journal of MarketingPublication date:2012-11-09
Published in:International Journal of Wine Business ResearchPublication date:2014-11-11
This article describes winemakers’ entrepreneurial marketing efforts. We find that survival drives all other entrepreneurial marketing dimensions w...
Published in:International Journal of Retail & Distribution ManagementPublication date:2016-02-08