Current affiliation: ESCP EuropeSubject: Business & ManagementPrimary location: France
Published in:European Business ReviewPublication date:2014-06-03
The key role of social networks
Published in:Journal of Business StrategyPublication date:2013-09-02
In this paper, we study the case of the French subsidiary of an MNE from BRIC, which is a world leader in its domain. In our analysis of the case o...