All Stories

  1. Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks: the case of Trinidad and Tobago
  2. Brand equity in Caribbean financial services: the moderating role of service providers
  3. Brand equity and customer behavioral intentions: a mediated moderated model
  4. Online sentiment analysis in marketing research: a review
  5. Assessing the impact of mystery client traits on service evaluation
  6. Aligning Corporate Social Responsibility with Green Economy Development Pathways in Developing Countries
  7. Direct or indirect channel structures. Evaluating the impact of channel governance structure on export performance
  8. Leading article on the factors that raise Brand Equity of Banking institutions