Current affiliation: Taylor UniversitySubject: Business & ManagementPrimary location: Malaysia
Published in:Journal of Services MarketingPublication date:2013-10-07
Published in:Marketing Intelligence & PlanningPublication date:2015-02-02
Answers a fundamental question: How religiosity, ethnicity, and values influence acceptance of novel products?
Published in:Engineering Construction & Architectural ManagementPublication date:2017-03-20
Transaction cost economics (TCE) and structural equation modeling (SEM) approach