All Stories

  1. Children’s relationships with brands: intergenerational and transgressions

    Article • Marketing Intelligence & Planning, November 2019, Emerald

    Dr Monica Chaudhary

  2. Young Arab consumers: an analysis of family buying process in Oman

    Article • Young Consumers Insight and Ideas for Responsible Marketers, April 2018, Emerald

    Dr Monica Chaudhary, Suhail Mohammad Ghouse

  3. Exploring the influence strategies used by children: an empirical study in India

    Article • Management Research Review, October 2012, Emerald

    Dr Monica Chaudhary

  4. Children's influence in family buying process in India

    Article • Young Consumers Insight and Ideas for Responsible Marketers, June 2012, Emerald

    Dr Monica Chaudhary