All Stories

  1. The effect of selective store location strategy and self-congruity on consumers’ apparel brand attitudes toward luxury vs. non-luxury

    Article • Journal of Global Fashion Marketing, August 2017, Taylor & Francis

    Professor SHINYA NAGASAWA, Ken Kumagai

  2. Luxury fashion brand image building: the role of store design in Bally and Tod's Japan

    Article • Management Decision, August 2014, Emerald

    Professor SHINYA NAGASAWA