All Stories

  1. Brand Power Relationships: A Co-Evolutionary Conceptual Framework

    Article • Journal of Relationship Marketing, September 2019, Taylor & Francis

    Dr Michela Mingione, Mr Muhammad Kashif , Dr Maria Petrescu

  2. Discovering the Motives to Browse Internet among MBA Students: An Interpretivist Investigation

    Article • Vision The Journal of Business Perspective, July 2018, SAGE Publications

    Mr Muhammad Kashif

  3. Re-imagining marketing as societing

    Article • Management Research Review, March 2018, Emerald

    Mr Muhammad Kashif , Associate Dean and Director, English Language Programs John Christopher Walsh

  4. The relationship between marketing mix and retailer-perceived brand equity

    Article • March 2018, Emerald

    Mr Muhammad Kashif , Dr Jony O Haryanto

  5. The dynamics of Zakat donation experience among Muslims: a phenomenological inquiry

    Article • Journal of Islamic Accounting and Business Research, January 2018, Emerald

    Mr Muhammad Kashif

  6. Corporate Social Responsibility and Sustainability (CSRS) Initiatives among European and Asian Business Schools: A Web-based Content Analysis

    Article • Global Business Review, December 2017, SAGE Publications

    Mr Muhammad Kashif

  7. You abuse but I will stay

    Article • The Journal of Management Development, August 2017, Emerald

    Mr Muhammad Kashif

  8. Ethical intentions among frontline employees working in the US-based fast food chains in Pakistan

    Article • British Food Journal, July 2017, Emerald

    Mr Muhammad Kashif , Amira Khattak

  9. What if the future never comes? Understanding consumer perceptions of future anticipatory efforts of brands

    Article • Asia Pacific Journal of Marketing and Logistics, June 2017, Emerald

    Mr Muhammad Kashif , Dr Jony O Haryanto

  10. The moderating effect of religiosity on ethical behavioural intentions

    Article • Personnel Review, March 2017, Emerald

    Mr Muhammad Kashif , Professor Ramayah T.

  11. EXQ: measurement of healthcare experience quality in Malaysian settings

    Article • International Journal of Pharmaceutical and Healthcare Marketing, April 2016, Emerald

    Mr Muhammad Kashif

  12. Customer perceived service quality and loyalty in Islamic banks

    Article • The TQM Journal, January 2016, Emerald

    Mr Muhammad Kashif , Lina Pilelienė

  13. Bringing Islamic tradition back to management development

    Article • Journal of Islamic Marketing, September 2015, Emerald

    Mr Muhammad Kashif , Dr Hiram Ting

  14. I’m loving it but hating US

    Article • British Food Journal, September 2015, Emerald

    Mr Muhammad Kashif , Associate Dean and Director, English Language Programs John Christopher Walsh

  15. Value co-destruction between customers and frontline employees

    Article • The International Journal of Bank Marketing, September 2015, Emerald

    Mr Muhammad Kashif , dr Anna Zarkada

  16. Charity donation can be related to the marketing strategies of a business

    Article • Marketing Intelligence & Planning, February 2015, Emerald

    Mr Muhammad Kashif , Madam AZIZAH HASSAN

  17. Customer satisfaction and loyalty in Malaysian Islamic banks:a PAKSERV investigation

    Article • The International Journal of Bank Marketing, February 2015, Emerald

    Mr Muhammad Kashif

  18. Money donations intentions among Muslim donors: an extended theory of planned behavior model

    Article • International Journal of Nonprofit and Voluntary Sector Marketing, January 2015, Wiley

    Mr Muhammad Kashif

  19. Expected service quality of utility stores in Pakistan

    Article • International Journal of Quality and Service Sciences, November 2014, Emerald

    Mr Muhammad Kashif

  20. TV food advertising aimed at children: qualitative study of Pakistani fathers’ views

    Article • Asia Pacific Journal of Marketing and Logistics, September 2014, Emerald

    Mr Muhammad Kashif