All Stories

  1. Executing a destination branding strategy: Louisville Tourism’s Urban Bourbon Trail

    Article • International Journal of Tourism Cities, December 2022, Emerald

    Professor John T Bowen

  2. Executing a destination branding strategy: Louisville Tourism’s Urban Bourbon Trail

    Article • International Journal of Tourism Cities, August 2022, Emerald

    Professor John T Bowen

  3. Common themes across social media research

    Article • Worldwide Hospitality and Tourism Themes, June 2015, Emerald

    Professor John T Bowen

  4. Trends affecting social media: implications for practitioners and researchers

    Article • Worldwide Hospitality and Tourism Themes, June 2015, Emerald

    Professor John T Bowen

  5. Editorial

    Article • Worldwide Hospitality and Tourism Themes, June 2015, Emerald

    Professor John T Bowen

  6. Transitioning loyalty programs

    Article • International Journal of Contemporary Hospitality Management, April 2015, Emerald

    Professor John T Bowen

  7. The evolution of marketing research

    Article • International Journal of Contemporary Hospitality Management, July 2014, Emerald

    Professor John T Bowen

  8. Hospitality Marketing: A Retrospective Analysis (1960-2010) and Predictions (2010-2020)

    Article • Cornell Hospitality Quarterly, August 2010, SAGE Publications

    Professor John T Bowen

  9. Casinos as an antecedent of tourism development

    Article • Worldwide Hospitality and Tourism Themes, October 2009, Emerald

    Professor John T Bowen

  10. How can casino gaming be used to maximize the benefits for tourism destinations?

    Article • Worldwide Hospitality and Tourism Themes, October 2009, Emerald

    Professor John T Bowen

  11. Can casino gaming be used to maximize the benefits for tourism destinations?

    Article • Worldwide Hospitality and Tourism Themes, October 2009, Emerald

    Professor John T Bowen

  12. Managing a research career

    Article • International Journal of Contemporary Hospitality Management, December 2005, Emerald

    Professor John T Bowen

  13. What experts say about managing hospitality service delivery systems

    Article • International Journal of Contemporary Hospitality Management, December 2004, Emerald

    Professor John T Bowen

  14. Loyalty: A strategic commitment

    Article • Cornell Hotel and Restaurant Administration Quarterly, December 2003, Elsevier

    Professor John T Bowen

  15. A proposed model of the descriptors of service process

    Article • Journal of Services Marketing, November 2003, Emerald

    Professor John T Bowen

  16. Loyalty: A Strategic Commitment

    Article • Cornell Hotel and Restaurant Administration Quarterly, October 2003, SAGE Publications

    Professor John T Bowen

  17. Commentary on “Loyalty: A Strategic Commitment”

    Article • Cornell Hotel and Restaurant Administration Quarterly, October 2003, SAGE Publications

    Professor John T Bowen

  18. Getting Guests to Work for You

    Article • Journal of Foodservice Business Research, September 2003, Taylor & Francis

    Professor John T Bowen

  19. Restaurants and the tourist market

    Article • International Journal of Contemporary Hospitality Management, February 2003, Emerald

    Professor John T Bowen

  20. Measuring the effectiveness of casino promotions

    Article • International Journal of Hospitality Management, June 2002, Elsevier

    Professor John T Bowen

  21. The relationship between customer loyalty and customer satisfaction

    Article • International Journal of Contemporary Hospitality Management, September 2001, Emerald

    Professor John T Bowen

  22. A Strategic Approach to Capturing and Using Customer Information

    Article • Journal of Restaurant & Foodservice Marketing, October 2000, Taylor & Francis

    Professor John T Bowen

  23. Restaurant Customer Complaint Behavior

    Article • Journal of Restaurant & Foodservice Marketing, June 2000, Taylor & Francis

    Professor John T Bowen

  24. The effect of employee uniforms on employee satisfaction

    Article • Cornell Hotel and Restaurant Administration Quarterly, April 2000, Elsevier

    Professor John T Bowen

  25. The Effect of Employee Uniforms on Employee Satisfaction

    Article • Cornell Hotel and Restaurant Administration Quarterly, April 2000, SAGE Publications

    Professor John T Bowen

  26. Including Student Information in Cover Letters: I am a Student, Please Help

    Article • Journal of Hospitality & Tourism Education, January 2000, Taylor & Francis

    Professor John T Bowen

  27. Use Creativity to Create a Competitive Advantage

    Article • Journal of Restaurant & Foodservice Marketing, December 1999, Taylor & Francis

    Professor John T Bowen

  28. Modelling team structures: a grounded approach

    Article • International Journal of Service Industry Management, October 1999, Emerald

    Professor John T Bowen

  29. Relationship Management

    Article • Journal of Convention & Exhibition Management, June 1999, The Haworth Press

    Professor John T Bowen

  30. EDITOR'S COMMENTS

    Article • Journal of Restaurant & Foodservice Marketing, April 1999, Taylor & Francis

    Professor John T Bowen

  31. Market segmentation in hospitality research: no longer a sequential process

    Article • International Journal of Contemporary Hospitality Management, December 1998, Emerald

    Professor John T Bowen

  32. EDITOR'S COMMENTS

    Article • Journal of Restaurant & Foodservice Marketing, November 1998, Taylor & Francis

    Professor John T Bowen

  33. Hospitality marketing research

    Article • International Journal of Hospitality Management, June 1998, Elsevier

    Professor John T Bowen

  34. The International Hospitality Business983The International Hospitality Business. Cassell, £35

    Article • Work Study, February 1998, Emerald

    Professor John T Bowen

  35. Loyalty: A Strategic Commitment

    Article • Cornell Hotel and Restaurant Administration Quarterly, February 1998, SAGE Publications

    Professor John T Bowen

  36. A market‐driven approach to business development and service improvement in the hospitality industry

    Article • International Journal of Contemporary Hospitality Management, December 1997, Emerald

    Professor John T Bowen

  37. Responsive communication: the key to business development and service improvement

    Article • International Journal of Contemporary Hospitality Management, December 1997, Emerald

    Professor John T Bowen

  38. NEW FEATURES

    Article • Journal of Restaurant & Foodservice Marketing, October 1997, Taylor & Francis

    Professor John T Bowen

  39. Managing environmental change: insights from researchers and practitioners

    Article • International Journal of Contemporary Hospitality Management, December 1996, Emerald

    Professor John T Bowen

  40. Increasing Restaurant Profits with Product Merchandising

    Article • Cornell Hotel and Restaurant Administration Quarterly, February 1996, SAGE Publications

    Professor John T Bowen

  41. Menu design: can menus sell

    Article • International Journal of Contemporary Hospitality Management, July 1995, Emerald

    Professor John T Bowen

  42. Junket Reps and Casino Marketing

    Article • Cornell Hotel and Restaurant Administration Quarterly, October 1994, SAGE Publications

    Professor John T Bowen

  43. Hospitality and tourism education

    Article • Annals of Tourism Research, January 1994, Elsevier

    Professor John T Bowen

  44. 1990 CHRIE conference

    Article • Annals of Tourism Research, January 1991, Elsevier

    Professor John T Bowen

  45. Development of a taxonomy of services to gain strategic marketing insights

    Article • Journal of the Academy of Marketing Science, December 1990, Springer Science + Business Media

    Professor John T Bowen

  46. Image Communication: Integrating Hospitality Marketing and Public Relations

    Article • Hospitality Education and Research Journal, August 1989, SAGE Publications

    Professor John T Bowen

  47. Marketing leadership in hospitality

    Article • International Journal of Hospitality Management, January 1989, Elsevier

    Professor John T Bowen

  48. International Services Marketing

    Article • Annals of Tourism Research, January 1989, Elsevier

    Professor John T Bowen

  49. Expert Systems

    Article • Cornell Hotel and Restaurant Administration Quarterly, November 1988, SAGE Publications

    Professor John T Bowen

  50. Marketing and Consumer Behavior in Hospitality

    Article • SAGE Publications

    Professor John T Bowen