All Stories

  1. Plain packaging: legislative differences in Australia, France, the UK, New Zealand and Norway, and options for strengthening regulations

    Article • Tobacco Control, August 2018, BMJ

    Professor Janet A Hoek

  2. Flavor Capsule Variants’ Performance in a “Dark Market”: Implications for Standardized Packaging

    Article • Nicotine & Tobacco Research, July 2018, Oxford University Press (OUP)

    Professor Janet A Hoek

  3. Evaluating the Emotional Impact of Warning Images on Young Adult Smokers and Susceptible Non-Smokers

    Article • Journal of Health Communication, February 2018, Taylor & Francis

    Professor Janet A Hoek

  4. Is there an intersection between “market justice” and “social justice”?

    Article • Journal of Social Marketing, July 2017, Emerald

    Professor Janet A Hoek

  5. Children's and parents' opinions on the sport-related food environment: a systematic review

    Article • Obesity Reviews, May 2017, Wiley

    Professor Janet A Hoek

  6. “Smoking is bad, it's not cool…yet I'm still doing it”: Cues for tobacco consumption in a ‘dark’ market

    Article • Journal of Business Research, October 2015, Elsevier

    Professor Janet A Hoek

  7. Informed choice and the nanny state: learning from the tobacco industry

    Article • Public Health, August 2015, Elsevier

    Professor Janet A Hoek

  8. The impact of an increase in excise tax on the retail price of tobacco in New Zealand

    Article • Tobacco Control, July 2015, BMJ

    Professor Janet A Hoek

  9. Youth Preferences for Roll-Your-Own Versus Factory-Made Cigarettes: Trends and Associations in Repeated National Surveys (2006–2013) and Implications for Policy

    Article • Nicotine & Tobacco Research, June 2015, Oxford University Press (OUP)

    Professor Janet A Hoek

  10. Should support for obesity interventions or perceptions of their perceived effectiveness shape policy?

    Article • Australian and New Zealand Journal of Public Health, February 2015, Wiley

    Professor Janet A Hoek

  11. How do young adult female smokers interpret dissuasive cigarette sticks?

    Article • Journal of Social Marketing, January 2015, Emerald

    Professor Janet A Hoek

  12. Interpretive front-of-pack nutrition labels. Comparing competing recommendations

    Article • Appetite, November 2014, Elsevier

    Professor Janet A Hoek

  13. A comparison of on-pack Quitline information formats

    Article • Tobacco Control, October 2014, BMJ

    Professor Janet A Hoek

  14. Posting Behaviour Patterns in an Online Smoking Cessation Social Network: Implications for Intervention Design and Development

    Article • PLoS ONE, September 2014, PLOS

    Professor Janet A Hoek

  15. Smokefree 2025 - use of mass media in New Zealand lacks alignment with evidence and needs

    Article • Australian and New Zealand Journal of Public Health, June 2014, Wiley

    Professor Janet A Hoek

  16. New Zealanders’ perceptions of obesity and measures designed to reduce it

    Article • Obesity Research & Clinical Practice, December 2013, Elsevier

    Professor Janet A Hoek

  17. An investigation of tobacco retail outlets as a cue for smoking

    Article • Australasian Marketing Journal, November 2013, Elsevier

    Professor Janet A Hoek

  18. A qualitative exploration of young adult smokers’ responses to novel tobacco warnings

    Article • BMC Public Health, June 2013, Springer Science + Business Media

    Professor Janet A Hoek

  19. Sodium and nutrition labelling: a qualitative study exploring New Zealand consumers’ food purchasing behaviours

    Article • Public Health Nutrition, May 2013, Cambridge University Press

    Dr Rachael Mira McLean, Professor Janet A Hoek

  20. Ethical claims and labelling: An analysis of consumers' beliefs and choice behaviours

    Article • Journal of Marketing Management, May 2013, Taylor & Francis

    Professor Janet A Hoek

  21. Food, fizzy, and football: promoting unhealthy food and beverages through sport - a New Zealand case study

    Article • BMC Public Health, February 2013, Springer Science + Business Media

    Professor Janet A Hoek

  22. The Meaning of “Light” and “Ultralight” Cigarettes: A Commentary on Smith, Stutts, and Zank

    Article • Journal of Marketing & Public Policy, November 2012, American Marketing Association (AMA)

    Professor Janet A Hoek

  23. Food marketing

    Article • Obesity Research & Clinical Practice, October 2012, Elsevier

    Professor Janet A Hoek

  24. Strong public support for plain packaging of tobacco products

    Article • Australian and New Zealand Journal of Public Health, October 2012, Wiley

    Professor Janet A Hoek

  25. A cross-sectional analysis of how young adults perceive tobacco brands: implications for FCTC signatories

    Article • BMC Public Health, September 2012, Springer Science + Business Media

    Professor Janet A Hoek

  26. Pro-Tobacco Content in Social Media: The Devil Does Not Have All the Best Tunes

    Article • Journal of Adolescent Health, April 2012, Elsevier

    Professor Janet A Hoek

  27. Graphic warning labels on plain cigarette packs: Will they make a difference to adolescents?

    Article • Social Science & Medicine, April 2012, Elsevier

    Professor Janet A Hoek

  28. Effects of alternative label formats on choice of high- and low-sodium products in a New Zealand population sample

    Article • Public Health Nutrition, January 2012, Cambridge University Press

    Professor Janet A Hoek

  29. Rationalisation as delusion: pictorial health warnings and tobacco industry arguments

    Article • Journal of Consumer Marketing, November 2011, Emerald

    Professor Janet A Hoek

  30. Tobacco retail displays: a comparison of industry arguments and retailers' experiences

    Article • Tobacco Control, August 2011, BMJ

    Professor Janet A Hoek

  31. Special section on marketing and public policy: Going beyond a nanny state

    Article • Australasian Marketing Journal, August 2011, Elsevier

    Professor Janet A Hoek

  32. Commentary on Munafòet al. (2011): Growing international momentum for plain tobacco packaging

    Article • Addiction, July 2011, Wiley

    Professor Janet A Hoek

  33. Information Accessibility and Consumers' Knowledge of Prescription Drug Benefits and Risks

    Article • Journal of Consumer Affairs, June 2011, Wiley

    Professor Janet A Hoek

  34. Regulation, public health and social marketing: a behaviour change trinity

    Article • Journal of Social Marketing, February 2011, Emerald

    Professor Janet A Hoek

  35. Promoting youth smokefree behaviour: An evaluation of a social norms campaign

    Article • Australasian Marketing Journal, February 2011, Elsevier

    Professor Janet A Hoek

  36. Lessons from New Zealand’s introduction of pictorial health warnings on tobacco packaging

    Article • Bulletin of the World Health Organization, October 2010, WHO Press

    Professor Janet A Hoek

  37. Colors, Brands, and Trademarks

    Article • Journal of Advertising Research, September 2010, WARC Limited

    Professor Janet A Hoek

  38. Direct to consumer advertising versus disease awareness advertising: consumer perspectives from down under

    Article • Journal of Public Affairs, January 2010, Wiley

    Professor Janet A Hoek

  39. An exploration of parents’ food purchasing behaviours

    Article • Appetite, December 2009, Elsevier

    Professor Janet A Hoek

  40. "Healthy Eating - Healthy Action": evaluating New Zealand's obesity prevention strategy

    Article • BMC Public Health, December 2009, Springer Science + Business Media

    Professor Janet A Hoek

  41. Distribution of new graphic warning labels: Are tobacco companies following regulations?

    Article • Tobacco Induced Diseases, January 2009, E.U. European Publishing

    Professor Janet A Hoek, Judy Li

  42. An Analysis of Consumers' Responses to Cause Related Marketing

    Article • Journal of Nonprofit & Public Sector Marketing, September 2008, Taylor & Francis

    Professor Janet A Hoek

  43. Food advertising and self-regulation: A view from the trenches

    Article • Australian and New Zealand Journal of Public Health, June 2008, Wiley

    Professor Janet A Hoek

  44. Fighting the Force of Chaos? Developing a Research Focus

    Article • Australasian Marketing Journal, January 2008, Elsevier

    Professor Janet A Hoek

  45. Ethical and practical implications of pharmaceutical direct-to-consumer advertising

    Article • International Journal of Nonprofit and Voluntary Sector Marketing, September 2007, Wiley

    Professor Janet A Hoek

  46. Message framing effects on price discounting

    Article • Journal of Product & Brand Management, December 2006, Emerald

    Professor Janet A Hoek

  47. Advertising and Obesity: A Behavioral Perspective

    Article • Journal of Health Communication, May 2006, Taylor & Francis

    Professor Janet A Hoek

  48. A model for addressing stakeholders' concerns about direct‐to‐consumer advertising of prescription medicines

    Article • European Journal of Marketing, September 2005, Emerald

    Professor Janet A Hoek

  49. Tobacco promotion restrictions: ironies and unintended consequences

    Article • Journal of Business Research, November 2004, Elsevier

    Professor Janet A Hoek

  50. A new brand’s behaviour in an established market

    Article • Journal of Product & Brand Management, February 2003, Emerald

    Professor Janet A Hoek

  51. Editorial

    Article • Australasian Marketing Journal, January 2003, Elsevier

    Professor Janet A Hoek

  52. Respondent Understanding of the 1999 Referendum Question on a Reform of the New Zealand Justice System

    Article • Australian Journal of Political Science, July 2002, Taylor & Francis

    Professor Janet A Hoek

  53. Ambush Marketing: More than Just a Commercial Irritant?

    Article • Entertainment and Sports Law Journal, June 2002, University of Westminster Press

    Professor Janet A Hoek

  54. Ambush marketing: More than just a commercial irritant?

    Article • Entertainment Law, June 2002, Taylor & Francis

    Professor Janet A Hoek

  55. To have or not to have? Ethics and regulation of direct to consumer advertising of prescription medicines

    Article • Journal of Marketing Communications, January 2002, Taylor & Francis

    Professor Janet A Hoek

  56. Strategic Advertising Management

    Article • Australasian Marketing Journal, January 2001, Elsevier

    Professor Janet A Hoek

  57. Descriptive and evaluative attributes: what relevance to marketers?

    Article • Journal of Product & Brand Management, November 2000, Emerald

    Professor Janet A Hoek

  58. Tobacco promotion restrictions – An international regulatory impasse?

    Article • International Marketing Review, June 2000, Emerald

    Professor Janet A Hoek

  59. A Behavioural Analysis of Sponsorship

    Article • Australasian Marketing Journal, January 2000, Elsevier

    Professor Janet A Hoek

  60. ‘Ring Ring’: Visual Pun or Passing Off?

    Article • Asia-Australia Marketing Journal, December 1997, Elsevier

    Professor Janet A Hoek

  61. Sponsorship and advertising: a comparison of their effects

    Article • Journal of Marketing Communications, January 1997, Taylor & Francis

    Professor Janet A Hoek

  62. Market segmentation

    Article • Journal of Marketing Practice Applied Marketing Science, March 1996, Emerald

    Professor Janet A Hoek

  63. Sponsorship Management and Evaluation

    Article • Journal of Promotion Management, June 1993, Taylor & Francis

    Professor Janet A Hoek

  64. Market segmentation

    Article • Asia-Australia Marketing Journal, January 1993, Elsevier

    Professor Janet A Hoek

  65. The Behavior of Respondents, Nonrespondents, and Refusers Across Mail Surveys

    Article • Public Opinion Quarterly, January 1992, Oxford University Press (OUP)

    Professor Janet A Hoek

  66. Critical Marketing: Applications

    Article • SAGE Publications

    Professor Janet A Hoek