Current affiliation: Xavier Institute of Management, Bhubaneswar, IndiaSubject speciality: Business & ManagementPrimary location: India
Published in:British Food JournalPublication date:2015-08-03
Evidences from an emerging market
The paper is about comparison of consumers' behaviour, (mainly purchase behaviour) of vegetarian (fruits & vegetables) and non-vegetarian food p...
Published in:IIMB Management ReviewPublication date:2015-09-01
Dr. Upendra Maurya is working as an Associate Faculty and Brand Expert at National Institute for Micro,Small and Medium Enterprises. In this resear...
Published in:Management of Environmental Quality An International JournalPublication date:2012-09-21
Published in:Forests Trees and LivelihoodsPublication date:2002-01-01
Published in:Journal of International Food & Agribusiness MarketingPublication date:2015-07-03
The paper deals with the selected behaviors of fruit and vegetable consumers of mid-sized cities of a developing economy.
Published in:Journal of Agricultural & Food InformationPublication date:2015-04-03
This research paper deals with the importance attributed to different media, their usage and contribution as the information sources in the purchas...
Published in:Doing good and doing wellPublication date:2015-01-01
This is a case which deals with a local enterprise led value chain of organic turmeric from a tribal dominated forested land.
Published in:Journal of Agribusiness in Developing and Emerging EconomiesPublication date:2014-05-13
The purpose of this paper is to understand non-vegetarian food consumption behavior and factors affecting the same of the consumers of middle-sized...
Published in:Asian Journal of Management CasesPublication date:2013-09-01
Published in:International Journal of Rural ManagementPublication date:2011-10-01