All Stories

  1. The role of self-efficacy and customer satisfaction in driving loyalty to the mobile shopping application

    Article • International Journal of Retail & Distribution Management, March 2018, Emerald

    Dr Rakhi Thakur

  2. Community marketing: serving the base of the economic pyramid sustainably

    Article • Journal of Business Strategy, July 2015, Emerald

    Dr Rakhi Thakur

  3. A study on the impact of consumer risk perception and innovativeness on online shopping in India

    Article • International Journal of Retail & Distribution Management, February 2015, Emerald

    Dr Rakhi Thakur

  4. Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India

    Article • Internet Research, May 2014, Emerald

    Dr Rakhi Thakur