All Stories

  1. When does product brand matter to children?

    Article • International Journal of Market Research, October 2018, SAGE Publications

    Dr Shu LI

  2. Genetic Contribution to Variation in Risk Taking: A Functional MRI Twin Study of the Balloon Analogue Risk Task

    Article • Psychological Science, July 2018, SAGE Publications

    Dr Shu LI

  3. New Paradigms for the Old Question: Challenging the Expectation Rule Held by Risky Decision-Making Theories

    Article • Journal of Pacific Rim Psychology, January 2018, Cambridge University Press

    Dr Shu LI

  4. Suffering a Loss Is Good Fortune: Myth or Reality?

    Article • Journal of Behavioral Decision Making, November 2017, Wiley

    Dr Shu LI

  5. Effect of 45-Day −6° Head-Down Bed Rest on Cooperation and Aggression

    Article • Applied Cognitive Psychology, August 2017, Wiley

    Dr Shu LI

  6. ‘Freedom From Fear and Want’ and Our Psychological Response to Environmental Changes

    Article • Journal of Pacific Rim Psychology, January 2017, Cambridge University Press

    Dr Shu LI

  7. Positive and Negative Affect in Loss Aversion: Additive or Subtractive Logic?

    Article • Journal of Behavioral Decision Making, May 2015, Wiley

    Dr Shu LI

  8. Probability expression for changeable and changeless uncertainties: an implicit test

    Article • Frontiers in Psychology, November 2014, Frontiers

    Dr Shu LI

  9. Probing the Neural Basis of Superstition

    Article • Brain Topography, November 2013, Springer Science + Business Media

    Dr Shu LI

  10. A Behavioral Choice Model When Computational Ability Matters

    Article • Applied Intelligence, March 2004, Springer Science + Business Media

    Dr Shu LI

  11. "One Country, Two Systems": A Psychological Perspective

    Article • Psychology and Developing Societies, September 1999, SAGE Publications

    Dr Shu LI

  12. Prospect theory: An analysis of decision under risk

    Article • Psychological Reports, April 1994, SAGE Publications

    Dr Shu LI