All Stories

  1. When the crowd evaluates soccer players’ market values: Accuracy and evaluation attributes of an online community

    Article • Sport Management Review, November 2014, Elsevier

    Professor Steffen Herm

  2. Brand Identification by Product Design: The Impact of Evaluation Mode and Familiarity

    Article • Psychology and Marketing, October 2014, Wiley

    Professor Steffen Herm

  3. Negative spillover effects in brand cooperation

    Article • Journal of Business Economics, February 2014, Springer Science + Business Media

    Professor Steffen Herm

  4. ENDORSER’S BODY POSTURE AS AN ANTECEDENT OF (LUXURY) BRAND PERSONALITY PERCEPTION

    Article • January 2014, Global Alliance of Marketing and Management Associations

    Professor Steffen Herm

  5. Shaping Retail Brand Personality Perceptions by Bodily Experiences

    Article • Journal of Retailing, December 2013, Elsevier

    Professor Steffen Herm

  6. When Things Go Wrong, Don't Rely on Committed Consumers: Effects of Delayed Product Launches on Brand Trust

    Article • Journal of Product Innovation Management, October 2012, Wiley

    Professor Steffen Herm