All Stories

  1. Brand and influencer strategies in social media marketing of luxury brands in African cities

    Article • Journal of Design Business & Society, March 2021, Intellect

    Dr Mehita Iqani

  2. Picturing luxury, producing value: The cultural labour of social media brand influencers in South Africa

    Article • International Journal of Cultural Studies, February 2019, SAGE Publications

    Dr Mehita Iqani

  3. Performing Post-feminist Wealth: The Intersectional Aesthetics of Irene Major’s Instagram Profile

    Article • Australian Feminist Studies, April 2018, Taylor & Francis

    Dr Mehita Iqani

  4. Happy birthday Mama Winnie! The cultural politics of nostalgic portraits on the Twitter feed of @WinnieMandela

    Article • International Journal of Cultural Studies, December 2017, SAGE Publications

    Dr Mehita Iqani

  5. A new class for a new South Africa? The discursive construction of the ‘Black middle class’ in post-Apartheid media

    Article • Journal of Consumer Culture, March 2017, SAGE Publications

    Dr Mehita Iqani

  6. “The Consummate Material Girl?”

    Article • Feminist Media Studies, April 2015, Taylor & Francis

    Dr Mehita Iqani

  7. Critical consumption studies in South Africa: roots and routes

    Article • Critical Arts, March 2015, Taylor & Francis

    Dr Mehita Iqani

  8. Agency and affordability: being black and ‘middle class’ in South Africa in 1989

    Article • Critical Arts, March 2015, Taylor & Francis

    Dr Mehita Iqani

  9. The top shelf and its failures: the semiotics of softcore porn magazines at the newsstand

    Article • Porn Studies, December 2014, Taylor & Francis

    Dr Mehita Iqani

  10. Just looking? Choice and constraint in practices of visual consumption at magazine newsstands

    Article • Consumption Markets & Culture, December 2013, Taylor & Francis

    Dr Mehita Iqani

  11. Consumers and individuals in China: standing out, fitting in

    Article • Consumption Markets & Culture, October 2013, Taylor & Francis

    Dr Mehita Iqani

  12. Quality after the cuts? Higher education practitioners’ accounts of systemic challenges to teaching quality in times of ‘austerity’

    Article • Journal of Further and Higher Education, July 2013, Taylor & Francis

    Dr Mehita Iqani

  13. Spazas, hawkers and the status quo: Black consumption at the margins of media discourse in post-apartheid South Africa

    Article • Animus Revista Interamericana de Comunicação Midiática, December 2012, Universidad Federal de Santa Maria

    Dr Mehita Iqani

  14. Smooth bodywork: the role of texture in images of cars and women on consumer magazine covers

    Article • Social Semiotics, June 2012, Taylor & Francis

    Dr Mehita Iqani

  15. Dangerous Curves: Action Heroines, Gender, Fetishism and Popular Culture

    Article • Feminist Media Studies, March 2012, Taylor & Francis

    Dr Mehita Iqani

  16. Consumer Culture and the Media

    Article • January 2012, Springer Science + Business Media

    Dr Mehita Iqani

  17. Reading the Newsstand

    Article • Space and Culture, September 2011, SAGE Publications

    Dr Mehita Iqani

  18. Breaking the frame: cultural motivation in the production of an online artwork – the case of BoyBlack

    Article • Critical Arts, June 2011, Taylor & Francis

    Dr Mehita Iqani

  19. The (Im)possibility of Interdisciplinarity: Lessons from Constructing a Theoretical Framework for Digital Ecosystems

    Article • Culture Theory and Critique, April 2011, Taylor & Francis

    Dr Mehita Iqani, Professor Robin E Mansell

  20. Metropole

    Article • SAGE Publications

    Dr Mehita Iqani