All Stories

  1. When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive

    Article • International Journal of Advertising, October 2019, Taylor & Francis

    Dr Kuan-Ju Chen

  2. Unlocking the power of ephemeral content: The roles of motivations, gratification, need for closure, and engagement

    Article • Computers in Human Behavior, August 2019, Elsevier

    Dr Kuan-Ju Chen

  3. Understanding the Nature, Uses, and Gratifications of Social Television: Implications for Developing Viewer Engagement and Network Loyalty

    Article • Journal of Broadcasting & Electronic Media, January 2018, Taylor & Francis

    Dr Kuan-Ju Chen

  4. Social television: Examining the antecedents and consequences of connected TV viewing

    Article • Computers in Human Behavior, May 2016, Elsevier

    Dr Kuan-Ju Chen

  5. Self-categorization process in sport: An examination of the “Linsanity” phenomenon in Taiwan

    Article • Sport Management Review, February 2016, Elsevier

    Dr Kuan-Ju Chen

  6. Affect and cognition in attitude formation

    Article • Journal of Consumer Behaviour, March 2015, Wiley

    Dr Kuan-Ju Chen

  7. WHAT'S IN A TWEET?

    Article • Journalism Practice, February 2013, Taylor & Francis

    Dr Kuan-Ju Chen