All Stories

  1. Two Different Views on the World Around Us: The World of Uniformity versus Diversity

    Article • PLoS ONE, December 2016, PLOS

    Dr JaeHwan Kwon

  2. Effective Luxury-Brand Advertising: The ES–IF Matching (Entity–Symbolic Versus Incremental–Functional) Model

    Article • Journal of Advertising, September 2016, Taylor & Francis

    Dr JaeHwan Kwon

  3. Strength Without Elaboration: The Role of Implicit Self-Theories in Forming and Accessing Attitudes

    Article • Journal of Consumer Research, May 2015, Oxford University Press (OUP)

    Dr JaeHwan Kwon

  4. Does a Creative Designer Necessarily Translate into the Creative Design of a Product? Exploring Factors Facilitating the Creativity of a New Product

    Article • Creativity and Innovation Management, December 2014, Wiley

    Dr JaeHwan Kwon