All Stories

  1. Mind in eBay, body in Macy’s

    Article • Journal of Research in Interactive Marketing, October 2016, Emerald

    Dr Sy Banerjee

  2. Situated or ubiquitous? A segmentation of mobile e-shoppers

    Article • International Journal of Mobile Communications, January 2013, Inderscience Publishers

    Dr Sy Banerjee

  3. Location‐based mobile advertisements and gender targeting

    Article • Journal of Research in Interactive Marketing, August 2012, Emerald

    Dr Sy Banerjee

  4. Measuring intangible effects of m‐coupon campaigns on non‐redeemers

    Article • Journal of Research in Interactive Marketing, October 2011, Emerald

    Dr Sy Banerjee

  5. Enhancing mobile coupon redemption in fast food campaigns

    Article • Journal of Research in Interactive Marketing, June 2010, Emerald

    Dr Sy Banerjee