All Stories

  1. Enhancing the experience of needs satisfaction through service engagement: A case of commercial fitness centers in Malaysia

    Article • Journal of Global Scholars of Marketing Science, March 2015, Taylor & Francis

    Dr Derek Ong

  2. NEEDS ANALYSIS AND THE ROLE OF ENGAGEMENT OF COMMERCIAL FITNESS CENTERS IN MALAYSIA

    Article • January 2014, Global Alliance of Marketing and Management Associations

    Dr Derek Ong

  3. The Influence of Materialistic and Ethical Values on the Purchase Intention of Counterfeit Luxury Goods: The Case of Malaysian Undergraduates

    Article • Journal of Marketing Research and Case Studies, May 2013, IBIMA Publishing

    Dr Derek Ong

  4. The Moderating Effect of Local VS. Foreign CourierService Providers on Logistic Service Quality (LSQ)

    Article • International Journal of Trade Economics and Finance, January 2012, EJournal Publishing

    Dr Derek Ong