All Stories

  1. Designing pension communication

    Article • Information Design Journal, December 2021, John Benjamins

    Dr Hans Hoeken

  2. Vivid elements in Dutch educational texts

    Article • Narrative Inquiry, March 2020, John Benjamins

    Dr Hans Hoeken, Nina Sangers

  3. The argument from example in health communication

    Article • Journal of Argumentation in Context, December 2018, John Benjamins

    Dr Hans Hoeken

  4. Viewpoint representation in journalistic crime narratives: An analysis of grammatical roles and referential expressions

    Article • Journal of Pragmatics, October 2015, Elsevier

    Dr Hans Hoeken

  5. Texts, Transmissions, Receptions

    Article • January 2015, Brill

    Dr Hans Hoeken

  6. 7 Constructing the Landscape of Consciousness in News Stories

    Article • January 2015, Brill

    Dr Hans Hoeken

  7. The Occurrence and Effects of Verbal and Visual Anchoring of Tropes on the Perceived Comprehensibility and Liking of TV Commercials

    Article • Journal of Advertising, November 2014, Taylor & Francis

    Dr Hans Hoeken

  8. The Role of Identification and Perception of Just Outcome in Evoking Emotions in Narrative Persuasion

    Article • Journal of Communication, September 2014, Oxford University Press (OUP)

    Dr Hans Hoeken

  9. Issue-relevant thinking and identification as mechanisms of narrative persuasion

    Article • Poetics, June 2014, Elsevier

    Dr Hans Hoeken

  10. Het bevooroordeelde gebruik van argumentatieschemaspecifieke criteria - Hangt argumentkwaliteit af van het standpunt van de gebruiker?

    Article • Tijdschrift voor taalbeheersing, May 2014, Amsterdam University Press

    Dr Hans Hoeken

  11. Lekencriteria voor de evaluatie van vijf soorten argumentatie

    Article • Tijdschrift voor taalbeheersing, May 2014, Amsterdam University Press

    Dr Hans Hoeken

  12. De rol van emoties in narratieve overtuiging

    Article • Tijdschrift voor taalbeheersing, December 2013, Amsterdam University Press

    Dr Hans Hoeken

  13. Arguing about the likelihood of consequences: Laypeople's criteria to distinguish strong arguments from weak ones

    Article • Thinking & Reasoning, June 2013, Taylor & Francis

    Dr Hans Hoeken

  14. Narratieve interventies verleiden tot gezonder gedrag

    Article • TSG - Tijdschrift voor gezondheidswetenschappen, June 2013, Springer Science + Business Media

    Dr Hans Hoeken

  15. Arguing about desirable consequences: What constitutes a convincing argument?

    Article • Thinking & Reasoning, August 2012, Taylor & Francis

    Dr Hans Hoeken

  16. De rol van begrijpelijke taal in een digitale context - Ontwikkelingen op de domeinen Leven Lang Leren, complexe financiële producten, bestuur en politiek, en gezondheid

    Article • Tijdschrift voor taalbeheersing, December 2011, Amsterdam University Press

    Dr Hans Hoeken, Dr Jos Hornikx

  17. Identification as a Mechanism of Narrative Persuasion

    Article • Communication Research, May 2011, SAGE Publications

    Dr Hans Hoeken

  18. Explicit and implicit messages in telehealth

    Article • Information Design Journal, December 2010, John Benjamins

    Dr Hans Hoeken, Dr Berna Hendriks

  19. Narratieve evidentie, levendigheid en overtuigingskracht

    Article • Tijdschrift voor taalbeheersing, December 2009, Amsterdam University Press

    Dr Hans Hoeken

  20. When is Statistical Evidence Superior to Anecdotal Evidence in Supporting Probability Claims? The Role of Argument Type

    Article • Human Communication Research, October 2009, Oxford University Press (OUP)

    Dr Hans Hoeken

  21. Using Message Form to Stimulate Conversations: The Case of Tropes

    Article • Communication Theory, February 2009, Oxford University Press (OUP)

    Dr Hans Hoeken

  22. The role of dimensions of narrative engagement in narrative persuasion

    Article • Communications, January 2009, De Gruyter

    Dr Hans Hoeken

  23. Adapting Health Communication to Cultural Needs

    Article • August 2008, John Benjamins

    Dr Hans Hoeken

  24. Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures

    Article • Information Design Journal, April 2008, John Benjamins

    Dr Hans Hoeken, prof margot van mulken

  25. 1. Optimizing health communication in South Africa: An introduction

    Article • January 2008, John Benjamins

    Dr Hans Hoeken

  26. 7. Cultural differences in the perceptions of fear and efficacy in South Africa

    Article • January 2008, John Benjamins

    Dr Hans Hoeken

  27. Cultural Differences in the Persuasiveness of Evidence Types and Evidence Quality

    Article • Communication Monographs, December 2007, Taylor & Francis

    Dr Hans Hoeken, Dr Jos Hornikx

  28. The Impact of Exemplars on Responsibility Stereotypes in Fund-Raising Letters

    Article • Communication Research, December 2007, SAGE Publications

    Dr Hans Hoeken

  29. Is it Necessary to Adapt Advertising Appeals for National Audiences in Western Europe?

    Article • Journal of Marketing Communications, March 2007, Taylor & Francis

    Dr Hans Hoeken

  30. Fund-Raising Stereotypes Measure

    Article • January 2007, American Psychological Association (APA)

    Dr Hans Hoeken

  31. Impliciet, implicieter, implicietst: Het effect van de mate van implicietheid op de waardering voor tijdschriftadvertenties / The more implicit, the better? The effect of implicitness on the appreciation of magazine advertisements.

    Article • Tijdschrift voor Communicatiewetenschappen, December 2006, Uitgeverij Boom

    Dr Hans Hoeken

  32. Rhetoric in advertising: attitudes towards schemes and tropes in text and image

    Article • January 2006, Springer Science + Business Media

    Dr Hans Hoeken

  33. The influence of exemplars in fear appeals on the perception of self-efficacy and message acceptance

    Article • Information Design Journal, November 2005, John Benjamins

    Dr Hans Hoeken

  34. Levels of implicitness in magazine advertisements

    Article • Information Design Journal, July 2005, John Benjamins

    Dr Hans Hoeken, prof margot van mulken

  35. Art for Art's Sake?: An Exploratory Study of the Possibility to Align Works of Art With an Organization's Identity

    Article • Journal of Business Communication, July 2005, SAGE Publications

    Dr Hans Hoeken

  36. Puns, relevance and appreciation in advertisements

    Article • Journal of Pragmatics, May 2005, Elsevier

    Dr Hans Hoeken

  37. Research watch: Message framing, moods, and emotions

    Article • Document Design, October 2003, John Benjamins

    Dr Hans Hoeken

  38. Advertising and the new media: Research watch

    Article • Document Design, July 2003, John Benjamins

    Dr Hans Hoeken

  39. International Advertising in Western Europe: Should Differences in Uncertainty Avoidance be Considered when Advertising in Belgium, France, The Netherlands and Spain?

    Article • Journal of Business Communication, July 2003, SAGE Publications

    Dr Hans Hoeken

  40. Remarkable or Modest? The Role Played by Culture in Advertising

    Article • Business Communication Quarterly, March 2003, SAGE Publications

    Dr Hans Hoeken

  41. Means of persuasion: Analogies, rhetorical figures, and stories

    Article • Document Design, February 2003, John Benjamins

    Dr Hans Hoeken

  42. Conducting experiments on cultural aspects of document design: Why and how?

    Article • Communications, January 2003, De Gruyter

    Dr Hans Hoeken

  43. Document Design Research Watch

    Article • Information Design Journal, January 2003, John Benjamins

    Dr Hans Hoeken

  44. The Concept of Argument Quality in the Elaboration Likelihood Model

    Article • January 2003, Springer Science + Business Media

    Dr Hans Hoeken

  45. Culture and choice of arguments

    Article • Document Design, October 2002, John Benjamins

    Dr Hans Hoeken

  46. Research on web advertising

    Article • Document Design, July 2002, John Benjamins

    Dr Hans Hoeken

  47. De Relatieve Overtuigingskracht van Waarde-appèls in Nederlandse en Spaanse Advertenties

    Article • Toegepaste Taalwetenschap in Artikelen, January 2001, John Benjamins

    Dr Hans Hoeken

  48. 8. Convincing citizens

    Article • January 2001, John Benjamins

    Dr Hans Hoeken

  49. Suspense, curiosity, and surprise: How discourse structure influences the affective and cognitive processing of a story

    Article • Poetics, May 2000, Elsevier

    Dr Hans Hoeken

  50. The influence of advertising on buying and experiencing products

    Article • Document Design, December 1999, John Benjamins

    Dr Hans Hoeken

  51. The use of visual and verbal rhetorical figures in advertising

    Article • Document Design, December 1999, John Benjamins

    Dr Hans Hoeken

  52. Editorial

    Article • Document Design, November 1999, John Benjamins

    Dr Hans Hoeken, Professor Wilbert Spooren

  53. Intercultural communication

    Article • Document Design, November 1999, John Benjamins

    Dr Hans Hoeken

  54. The Influence of Negative Newspaper Publicity on Corporate Image in the Netherlands

    Article • Journal of Business Communication, October 1998, SAGE Publications

    Dr Hans Hoeken

  55. The role of interest and text structure in professional reading

    Article • Journal of Research in Reading, June 1998, Wiley

    Dr Hans Hoeken

  56. “May I have your attention?”;: Exordial techniques in informative oral presentations

    Article • Technical Communication Quarterly, June 1998, Taylor & Francis

    Dr Hans Hoeken

  57. Problem-solution Structures in Persuasive Texts: Effects on Attention, Comprehension, and Yielding

    Article • Communications, January 1998, De Gruyter

    Dr Hans Hoeken

  58. Can Corrections Repair the Damage to a Corporate Image Caused by Negative Publicity?

    Article • Corporate Reputation Review, January 1998, Springer Science + Business Media

    Dr Hans Hoeken

  59. Facts or Feelings: The Persuasive Efffects of the Conceptual and Afffective Meaning of Adjectives im Coherent Texts

    Article • Communications, January 1996, De Gruyter

    Dr Hans Hoeken