All Stories

  1. Design fiction diegetic prototyping: a research framework for visualizing service innovations

    Article • Journal of Services Marketing, December 2019, Emerald

    Dr Tracy Harwood

  2. Cocurated Digital Culture: Machinima

    Article • Leonardo, April 2019, The MIT Press

    Dr Tracy Harwood

  3. Value Transformation in the ‘Let’s Play’ Gaming Subculture

    Article • Journal of Creating Value, October 2018, SAGE Publications

    Dr Tracy Harwood

  4. Internet of Things: understanding trust in techno-service systems

    Article • Journal of Service Management, June 2017, Emerald

    Dr Tracy Harwood

  5. An evaluation of performance arts in generating business value

    Article • Arts and the Market, May 2017, Emerald

    Dr Tracy Harwood

  6. Machinima: Extending brand reach

    Article • Journal of Consumer Behaviour, November 2015, Wiley

    Dr Tracy Harwood

  7. An investigation into gamification as a customer engagement experience environment

    Article • Journal of Services Marketing, September 2015, Emerald

    Dr Tracy Harwood

  8. Co-creation and ambiguous ownership within virtual communities: the case of the Machinima community

    Article • Journal of Consumer Behaviour, March 2014, Wiley

    Dr Tracy Harwood

  9. Mobile Eye-Tracking in Retail Research

    Article • December 2013, Springer Science + Business Media

    Dr Tracy Harwood

  10. Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds

    Article • Journal of Marketing Management, October 2013, Taylor & Francis

    Dr Tracy Harwood

  11. Machinima as a learning tool

    Article • Digital Creativity, September 2013, Taylor & Francis

    Dr Tracy Harwood

  12. Shedding light on retail environments

    Article • January 2013, ACM (Association for Computing Machinery)

    Dr Tracy Harwood

  13. Market research within 3D virtual worlds: an examination of pertinent issues

    Article • International Journal of Market Research, January 2013, WARC Limited

    Dr Tracy Harwood

  14. Emergence of Gamified Commerce

    Article • Journal of Electronic Commerce in Organizations, January 2012, IGI Global

    Dr Tracy Harwood

  15. Towards a Manifesto for Machinima

    Article • Journal of Visual Culture, April 2011, SAGE Publications

    Dr Tracy Harwood

  16. ‘It's Mine!’ – Participation and ownership within virtual co-creation environments

    Article • Journal of Marketing Management, May 2010, Taylor & Francis

    Dr Tracy Harwood

  17. The moderating influence of client sophistication on relationships within business‐to‐business credence service markets

    Article • Journal of Business and Industrial Marketing, June 2009, Emerald

    Dr Tracy Harwood

  18. Infiltrating an e-tribe: marketing within the Machinima [computerised games] community

    Article • Journal of Customer Behaviour, March 2009, Westburn Publishers

    Dr Tracy Harwood

  19. Developing Buyer-Seller Relationships Through Face-to-Face Negotiations

    Article • Journal of Relationship Marketing, February 2006, Taylor & Francis

    Dr Tracy Harwood

  20. Grounding continuous professional development (CPD) in teaching practice

    Article • Innovations in Education and Teaching International, February 2006, Taylor & Francis

    Dr Tracy Harwood

  21. Relationship marketing: why bother?

    Article • Handbook of Business Strategy, January 2006, Emerald

    Dr Tracy Harwood

  22. An Overview of Content Analysis

    Article • The Marketing Review, December 2003, Westburn Publishers

    Dr Tracy Harwood

  23. Business negotiations in the context of strategic relationship development

    Article • Marketing Intelligence & Planning, November 2002, Emerald

    Dr Tracy Harwood

  24. Machinima:

    Article • IGI Global

    Dr Tracy Harwood

  25. Convergence of Online Gaming and E-Commerce

    Article • IGI Global

    Dr Tracy Harwood

  26. Convergence of Online Gaming and E-Commerce

    Article • IGI Global

    Dr Tracy Harwood