Current affiliation: University of ValenciaSubject: Business & ManagementPrimary location: Spain
Published in:Cuadernos de GestiónPublication date:2012-01-01
Published in:Journal of Business ResearchPublication date:2015-07-01
This paper tests a model examining the effects of customer collaboration´s role in the innovation process and innovation orientation in the custom...
Published in:Estudios GerencialesPublication date:2008-07-01
Published in:International Review on Public and Nonprofit MarketingPublication date:2013-05-22
This paper characterize the ICT usage levels of the graduates, as well as the influence of variables sucha as gener, university of origin and area ...
Published in:InnovarPublication date:2014-06-06
Published in:International Review on Public and Nonprofit MarketingPublication date:2010-03-03
Published in:Journal of Travel & Tourism MarketingPublication date:2013-07-01
This paper refers to the emotional component of brand image, brand personality, analyzing the effect of advertsing on brand personality.
Published in:Revista Española de Investigación de Marketing ESICPublication date:2012-09-01