Current affiliation: Universita degli Studi di VeronaSubject: Business & ManagementPrimary location: Italy
Published in:International Journal of Quality and Service SciencesPublication date:2009-10-16
Why are some public administrators willing to engage in public services co-production, while others are not?
This paper examines the relationship b...
Published in:The TQM JournalPublication date:2014-01-07
Published in:Current Issues in TourismPublication date:2014-12-23
This study reports the indicators used by well-known tourism firms to measure the results of their marketing activities.
Published in:Procedia - Social and Behavioral SciencesPublication date:2012-10-01
Published in:Service Science Research, Strategy and InnovationPublication date:Not available
An Italian Case Study
Published in:The TQM JournalPublication date:2011-08-23
Published in:International Entrepreneurship and Management JournalPublication date:2011-07-12
Published in:Total Quality Management & Business ExcellencePublication date:2014-05-21
Public services co-creation.
This paper extends Payne, Storbacka, and Frow’s framework about value co-creation to public services.
In particular we...
Published in:International Journal of Emerging MarketsPublication date:2015-01-19
An investigation among Italian companies in Eastern Europe
Which are the rules to design successful marketing strategies in emerging markets?
This paper provides an answer to this question, focusing on firm...
Published in:The TQM JournalPublication date:2015-03-09
Effects on customer perceived value
A firm may decide to position its product either as goods-based or service-based.
But what are the effects on customer perceptions? Which is better?
Published in:MERCATI & COMPETITIVITÀPublication date:2014-09-01
Published in:International Journal of Contemporary Hospitality ManagementPublication date:2015-10-12
Flash sales, daily deals, social coupons..
What are the pros and cons for hotels?
And above all, do they pay off?
This article offers answers to th...
Published in:Management DecisionPublication date:2015-09-21
Component co-branding (or ingredient branding) is gaining popularity but most studies suggest that it is suitable only for large firms.
This paper ...
Published in:Journal Of Vacation MarketingPublication date:2017-01-27
After their staying at a hotel or after having their dinner at a restaurant, customers are often (either formally or informally) asked to write an ...
Published in:International Journal of Business ExcellencePublication date:2017-01-01
While several studies have developed theories and models to manage branding activities, the potential contribution of the TRIZ theory to develop a ...
Published in:Current Issues in TourismPublication date:2017-02-23
Published in:International Journal of Contemporary Hospitality ManagementPublication date:2017-04-10
Proactive marketing strategies must be supported by a comprehensive Marketing Performance Assessment System (MPAS).
The adoption of a well-designed...
Published in:Journal of Business and Industrial MarketingPublication date:2017-06-05
Several industrial suppliers have been expanding their offerings from goods to services and solutions, and, consequently, have started to repositio...