All Stories

  1. The Influence of Product Knowledge on Consumer’s Company and Product Evaluations in Product-Harm Crisis Situations

    Article • January 2015, Springer Science + Business Media

    Professor Ioannis Assiouras

  2. Segmenting East Asian Tourists to Greece by Travel Motivation

    Article • Asia Pacific Journal of Tourism Research, November 2014, Taylor & Francis

    Professor Ioannis Assiouras, George Skourtis

  3. CO-Creation and Brand Love: Developing a Theoretical Framework

    Article • October 2014, Springer Science + Business Media

    Professor Ioannis Assiouras

  4. A Predictive Model for Affective, Cognitive and Behavioral Consumers’ Reactions to Product-Harm Crises: Applying Product Involvement, Product Type and Crisis Response Strategies

    Article • October 2014, Springer Science + Business Media

    Professor Ioannis Assiouras

  5. Matching tourism type and destination image perceptions in a country context

    Article • Journal of Place Management and Development, July 2014, Emerald

    Professor Ioannis Assiouras, Dr Stella Kladou

  6. The impact of corporate social responsibility in food industry in product‐harm crises

    Article • British Food Journal, January 2013, Emerald

    Professor Ioannis Assiouras

  7. FAIR TRADE TOURISM: THE CASE OF SOUTH AFRICA

    Article • International Journal of Management Cases, January 2011, GSE Research Limited

    Professor Ioannis Assiouras

  8. CONSUMER PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY IN THE GREEK MOBILE TELECOMMUNICATION INDUSTRY

    Article • International Journal of Management Cases, January 2011, GSE Research Limited

    Professor Ioannis Assiouras