All Stories

  1. The effect of app store strategy on app rating: The moderating role of hedonic and utilitarian mobile apps

    Article • International Journal of Information Management, April 2021, Elsevier

    Dr Wondwesen Tafesse

  2. Followers' engagement with instagram influencers: The role of influencers’ content and engagement strategy

    Article • Journal of Retailing and Consumer Services, January 2021, Elsevier

    Dr Wondwesen Tafesse

  3. On the collective efficacy of social media teams

    Article • Marketing Intelligence & Planning, October 2020, Emerald

    Dr Wondwesen Tafesse

  4. YouTube marketing: how marketers' video optimization practices influence video views

    Article • Internet Research, July 2020, Emerald

    Dr Wondwesen Tafesse

  5. Implementing social media marketing strategically: an empirical assessment

    Article • Journal of Marketing Management, June 2018, Taylor & Francis

    Dr Wondwesen Tafesse