All Stories

  1. A study on socio-aesthetic value accentuation and marketing performance: an SDL perspective
  2. Synergized Network Asset: A Driver for Indonesia’s Furniture Industries to Elevate Marketing Performance
  3. Destination authentic value advantage: an SDL perspective
  4. SERVICE INNOVATION CAPABILITY FOR ENHANCING MARKETING PERFORMANCE: AN SDL PERSPECTIVES
  5. TECHNO-RESONANCE INNOVATION CAPABILITY FOR ENHANCING MARKETING PERFORMANCE: A PERSPECTIVE OF RA-THEORY
  6. THE PARETO SALES NETWORK ASSET: A NETWORKED POWER PERSPECTIVE
  7. Salespeople’s innovativeness: a driver of sales performance
  8. Knowledge Sharing in a Critical Moment of Work
  9. VALUE ORIENTED DEVELOPMENTAL INTERACTION CAPABILITY
  10. Salesperson energising relationship: a driver for enhancing salesperson performance
  11. Salesperson energising relationship: a driver for enhancing salesperson performance
  12. Positional advantage of Islamic fashion product, Religio-centric attributes of product
  13. ACCULTURATIVE ICONIC PRODUCT ATTRACTIVENESS AND MARKETING PERFORMANCE
  14. MAIsCap-MARKETING ARCHITECTURAL ISOLATING CAPABILITY AS ANTECEDENTS FOR SUCCESS OFNEW PRODUCT DEVELOPMENT
  15. Company Specific Advantage and Sustainable Competitive Advantage