All Stories

  1. Self-manufacturing via 3D Printing: Implications for Retailing Thought and Practice

    Article • September 2019, Emerald

    Greg Fisher

  2. What drives customer Re-engagement? The foundational role of the sales-service interplay in episodic value co-creation

    Article • Industrial Marketing Management, August 2019, Elsevier

    Greg Fisher

  3. Crowdsourcing Service Innovation Creativity: Environmental Influences and Contingencies

    Article • The Journal of Marketing Theory and Practice, July 2019, Taylor & Francis

    Greg Fisher, Dr Scott B Friend

  4. Organizational learning and technological innovation: the distinct dimensions of novelty and meaningfulness that impact firm performance

    Article • Journal of the Academy of Marketing Science, February 2019, Springer Science + Business Media

    Greg Fisher

  5. A framework of interfirm open innovation: relationship and knowledge based perspectives

    Article • Journal of Business and Industrial Marketing, March 2018, Emerald

    Greg Fisher

  6. Under the Wide Umbrella of Open Innovation

    Article • Journal of Product Innovation Management, May 2017, Wiley

    Greg Fisher

  7. Interfirm alliance configuration as a strategy to reduce shareholder risks

    Article • Journal of Business Research, March 2016, Elsevier

    Greg Fisher

  8. Knowledge complementarity, knowledge absorption effectiveness, and new product performance: The exploration of international joint ventures in China

    Article • International Business Review, February 2013, Elsevier

    Greg Fisher

  9. The effect of strategic alliance resource accumulation and process characteristics on new product success: Exploration of international high-tech strategic alliances in China

    Article • Industrial Marketing Management, April 2012, Elsevier

    Greg Fisher