All Stories

  1. The positive and negative impacts of social and personal self-categorizations on sport fans' experience

    Article • International Journal of Sports Marketing and Sponsorship, October 2021, Emerald

    Anat Toder Alon

  2. The impact of ageing on aggression among sport fans: the mediating role of fan hatred

    Article • International Journal of Sports Marketing and Sponsorship, January 2021, Emerald

    Anat Toder Alon

  3. A new love–hate scale for sports fans

    Article • International Journal of Sports Marketing and Sponsorship, April 2020, Emerald

    Anat Toder Alon

  4. Give or take? Consumers' ambivalent perspectives on the relationship between a firm's corporate social responsibility engagement and its responsible tax payments

    Article • Corporate Social Responsibility and Environmental Management, February 2019, Wiley

    Anat Toder Alon

  5. Peer-to-peer word-of-mouth: word-of-mouth extended to group online exchange

    Article • Online Information Review, April 2018, Emerald

    Anat Toder Alon