All Stories

  1. Surfing the Fringe: An Examination of Event Tourism Strategies of the Bleach Festival—Coolangatta Queensland

    Article • Event Management, December 2014, Cognizant Communication Corporation

    Jo Mackellar

  2. Sport events and integrated destination development

    Article • Current Issues in Tourism, September 2014, Taylor & Francis

    Jo Mackellar

  3. World Rally Championship 2009: assessing the community impacts on a rural town in Australia

    Article • Sport in Society, October 2013, Taylor & Francis

    Jo Mackellar

  4. Event Audiences and Expectations

    Article • August 2013, Taylor & Francis

    Jo Mackellar

  5. Participant observation at events: theory, practice and potential

    Article • International Journal of Event and Festival Management, March 2013, Emerald

    Jo Mackellar

  6. An examination of serious participants at the Australian Wintersun Festival

    Article • Leisure Studies, January 2009, Taylor & Francis

    Jo Mackellar

  7. Dabblers, fans and fanatics: Exploring behavioural segmentation at a special-interest event

    Article • Journal Of Vacation Marketing, January 2009, SAGE Publications

    Jo Mackellar

  8. Conventions, Festivals, and Tourism

    Article • Journal of Convention & Event Tourism, January 2006, Taylor & Francis

    Jo Mackellar