All Stories

  1. Understanding high school students use of choice factors and word-of-mouth information sources in university selection

    Article • Studies in Higher Education, January 2019, Taylor & Francis

    Tri Le

  2. Information sought by prospective students from social media electronic word-of-mouth during the university choice process

    Article • Journal of Higher Education Policy and Management, October 2018, Taylor & Francis

    Tri Le

  3. WOM source characteristics and message quality: the receiver perspective

    Article • Marketing Intelligence & Planning, June 2018, Emerald

    Tri Le

  4. Influence of WOM and content type on online engagement in consumption communities

    Article • Online Information Review, April 2018, Emerald

    Tri Le