All Stories

  1. Understanding How Consumers Perceive Brand Personality Through Sports Sponsorship

    Article • Journal of Sports Media, January 2021, Project Muse

    Dr Joe Phua

  2. Participation in electronic cigarette-related social media communities: Effects on attitudes toward quitting, self-efficacy, and intention to quit

    Article • Health Marketing Quarterly, October 2019, Taylor & Francis

    Dr Joe Phua

  3. The roles of celebrity endorsers’ and consumers’ vegan identity in marketing communication about veganism

    Article • Journal of Marketing Communications, March 2019, Taylor & Francis

    Dr Joe Phua

  4. Celebrity-endorsed e-cigarette brand Instagram advertisements: Effects on young adults’ attitudes towards e-cigarettes and smoking intentions

    Article • Journal of Health Psychology, February 2017, SAGE Publications

    Dr Joe Phua

  5. The effects of similarity, parasocial identification, and source credibility in obesity public service announcements on diet and exercise self-efficacy

    Article • Journal of Health Psychology, June 2014, SAGE Publications

    Dr Joe Phua

  6. Quitting smoking using health issue-specific Social Networking Sites (SNSs): What influences participation, social identification, and smoking cessation self-efficacy?

    Article • The Journal of Smoking Cessation, August 2013, Cambridge University Press

    Dr Joe Phua