All Stories

  1. Speaking for “Free”: Word of Mouth in Free- and Paid-Product Settings

    Article • Journal of Marketing Research, January 2019, SAGE Publications

    Dr Stephen He

  2. Why Is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth

    Article • Journal of Consumer Research, April 2015, Oxford University Press (OUP)

    Dr Stephen He

  3. Word‐of‐mouth and the forecasting of consumption enjoyment

    Article • Journal of Consumer Psychology, April 2013, Wiley

    Dr Stephen He