All Stories

  1. When less sells more or less: The scarcity principle in wine choice

    Article • Food Quality and Preference, September 2014, Elsevier

    Dr Erica van Herpen

  2. Inferring product healthfulness from nutrition labelling. The influence of reference points

    Article • Appetite, January 2014, Elsevier

    Dr Erica van Herpen

  3. Avoiding food waste by Romanian consumers: The importance of planning and shopping routines

    Article • Food Quality and Preference, April 2013, Elsevier

    Dr Erica van Herpen

  4. Regulatory fit effects for injunctive versus descriptive social norms: Evidence from the promotion of sustainable products

    Article • Marketing Letters, March 2013, Springer Science + Business Media

    Dr Erica van Herpen, Arnout Fischer

  5. The role of familiarity in front-of-pack label evaluation and use: A comparison between the United Kingdom and The Netherlands

    Article • Food Quality and Preference, October 2012, Elsevier

    Dr Erica van Herpen

  6. The relationship between in-store marketing and observed sales for organic versus fair trade products

    Article • Marketing Letters, December 2011, Springer Science + Business Media

    Dr Erica van Herpen

  7. Front-of-pack nutrition labels. Their effect on attention and choices when consumers have varying goals and time constraints

    Article • Appetite, August 2011, Elsevier

    Dr Erica van Herpen

  8. To think or not to think: The effect of cognitive deliberation on the influence of injunctive versus descriptive social norms

    Article • Psychology and Marketing, June 2011, Wiley

    Dr Erica van Herpen, Arnout Fischer

  9. Using non-food information to identify food-choice segment membership

    Article • Food Quality and Preference, July 2010, Elsevier

    Dr Erica van Herpen

  10. Organizing Products with Complements versus Substitutes: Effects on Effort, Assortment Perceptions and Store Preference

    Article • January 2010, American Psychological Association (APA)

    Dr Erica van Herpen

  11. When demand accelerates demand: Trailing the bandwagon

    Article • Journal of Consumer Psychology, February 2009, Wiley

    Dr Erica van Herpen

  12. Anticipated identification costs: Improving assortment evaluation by diagnostic attributes

    Article • International Journal of Research in Marketing, March 2007, Elsevier

    Dr Erica van Herpen

  13. The Variety of an Assortment: An Extension to the Attribute-Based Approach

    Article • Marketing Science, August 2002, INFORMS

    Dr Erica van Herpen

  14. Assortment Variety: Attribute -- Versus Product Based

    Article • SSRN Electronic Journal, January 2001, Elsevier

    Dr Erica van Herpen