All Stories

  1. No product is perfect: The positive influence of acknowledging the negative

    Article • Thinking & Reasoning, August 2014, Taylor & Francis

    Professor Frank R. Kardes

  2. Using imagine instructions to induce consumers to generate ad-supporting content

    Article • Journal of Business Research, July 2014, Elsevier

    Professor Frank R. Kardes

  3. Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information

    Article • Journal of Business Research, May 2014, Elsevier

    Professor Frank R. Kardes

  4. Consumer Information Processing

    Article • August 2013

    Professor Frank R. Kardes

  5. If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect

    Article • International Journal of Research in Marketing, June 2013, Elsevier

    Professor Frank R. Kardes

  6. How Naive Theories Drive Opposing Inferences from the Same Information

    Article • Journal of Consumer Research, April 2013, Oxford University Press (OUP)

    Professor Frank R. Kardes

  7. Effects of advertising cues on brand extension evaluation: A global versus focused processing style account

    Article • Journal of Brand Management, November 2012, Springer Science + Business Media

    Professor Frank R. Kardes

  8. The Less the Public Knows the Better? The Effects of Increased Knowledge on Celebrity Evaluations

    Article • Basic and Applied Social Psychology, November 2012, Taylor & Francis

    Professor Frank R. Kardes

  9. Selective versus comparative processing

    Article • Journal of Consumer Psychology, October 2012, Wiley

    Professor Frank R. Kardes

  10. Construal-level mind-sets and the perceived validity of marketing claims

    Article • Marketing Letters, November 2011, Springer Science + Business Media

    Professor Frank R. Kardes

  11. Whither the alternatives: Determinants and consequences of selective versus comparative judgemental processing

    Article • Thinking & Reasoning, November 2011, Taylor & Francis

    Professor Frank R. Kardes

  12. Media and Consumer Psychology

    Article • April 2011, Wiley

    Professor Frank R. Kardes

  13. The influence of global versus local processing on brand extension evaluations

    Article • January 2011, American Psychological Association (APA)

    Professor Frank R. Kardes

  14. The effect of attribute diagnosticity and brand name on the awareness of the unknown or missing features of a product

    Article • January 2011, American Psychological Association (APA)

    Professor Frank R. Kardes

  15. Consumer Information Processing

    Article • December 2010, Wiley

    Professor Frank R. Kardes

  16. Focus induced tunnel vision in managerial judgment and decision making: The peril and the antidote

    Article • Organizational Behavior and Human Decision Processes, November 2010, Elsevier

    Professor Frank R. Kardes

  17. Effects of accuracy motivation and need to evaluate on mode of attitude formation and attitude–behavior consistency

    Article • Journal of Consumer Psychology, July 2010, Wiley

    Professor Frank R. Kardes

  18. Profits and halos: The role of firm profitability information in consumer inference

    Article • Journal of Consumer Psychology, July 2010, Wiley

    Professor Frank R. Kardes

  19. The role of idiosyncratic attribute evaluation in mass customization

    Article • Journal of Consumer Psychology, May 2010, Wiley

    Professor Frank R. Kardes

  20. Advertising Psychology

    Article • January 2010, Wiley

    Professor Frank R. Kardes

  21. Consumer Inferences and Heuristic Flexibility

    Article • January 2010, American Psychological Association (APA)

    Professor Frank R. Kardes

  22. Profitability Scale

    Article • January 2010, American Psychological Association (APA)

    Professor Frank R. Kardes

  23. Subjective Knowledge Scale

    Article • January 2010, American Psychological Association (APA)

    Professor Frank R. Kardes

  24. The Role of Accessibility Experiences in Attitude Formation: Effects of On-Line versus Memory-Based Processing

    Article • January 2010, American Psychological Association (APA)

    Professor Frank R. Kardes

  25. On Profits and Halos: The Role of Firm Profitability in Consumer Inference

    Article • January 2010, American Psychological Association (APA)

    Professor Frank R. Kardes

  26. The Effects of Consumer Implicit Theories and Need for Cognitive Closure on Attitude Polarization

    Article • January 2010, American Psychological Association (APA)

    Professor Frank R. Kardes

  27. The Role of Customer Gratitude in Relationship Marketing

    Article • Journal of Marketing, September 2009, American Marketing Association (AMA)

    Professor Frank R. Kardes

  28. The Role of Omission Neglect in Response to Non‐Gains and Non‐Losses in Gasoline Price Fluctuations

    Article • Journal of Applied Social Psychology, April 2009, Wiley

    Professor Frank R. Kardes

  29. The Role of the Need for Cognitive Closure in the Effectiveness of the Disrupt-Then-Reframe Influence Technique: Table 1

    Article • Journal of Consumer Research, October 2007, Oxford University Press (OUP)

    Professor Frank R. Kardes

  30. Debiasing omission neglect

    Article • Journal of Business Research, June 2006, Elsevier

    Professor Frank R. Kardes

  31. When Should Consumers and Managers Trust Their Intuition?

    Article • Journal of Consumer Psychology, January 2006, Wiley

    Professor Frank R. Kardes

  32. The Role of Selective Processing in Inferences Regarding and Choice of Marketing Options

    Article • January 2006, American Psychological Association (APA)

    Professor Frank R. Kardes

  33. Approach and avoidance motivations in online auctions

    Article • International Journal of Internet Marketing and Advertising, January 2006, Inderscience Publishers

    Professor Frank R. Kardes

  34. Framing, Omission Neglect, and Perceptions of and Attributions for Fluctuating Gas Prices

    Article • January 2006, American Psychological Association (APA)

    Professor Frank R. Kardes

  35. Construal‐Level Effects on Preference Stability, Preference‐Behavior Correspondence, and the Suppression of Competing Brands

    Article • Journal of Consumer Psychology, January 2006, Wiley

    Professor Frank R. Kardes

  36. Exploring the mechanisms underlying the success of the Disrupt-then-Reframe Compliance Technique

    Article • January 2006, American Psychological Association (APA)

    Professor Frank R. Kardes

  37. Effects of Positive Affect on Omission Detection in the Multiattribute Evaluation and Ambiguity Aversion

    Article • January 2006, American Psychological Association (APA)

    Professor Frank R. Kardes

  38. Blissful Insularity: When Brands are Judged in Isolation from Competitors

    Article • Marketing Letters, April 2005, Springer Science + Business Media

    Professor Frank R. Kardes

  39. Contextual Influences on Omission Neglect in the Fault Tree Paradigm

    Article • Journal of Consumer Psychology, January 2005, Wiley

    Professor Frank R. Kardes

  40. A Selective Hypothesis Testing Perspective on Price‐Quality Inference and Inference‐Based Choice

    Article • Journal of Consumer Psychology, January 2005, Wiley

    Professor Frank R. Kardes

  41. The Brand Positivity Effect: When Evaluation Confers Preference

    Article • Journal of Consumer Research, December 2004, Oxford University Press (OUP)

    Professor Frank R. Kardes

  42. The Role of Selective Information Processing in Price-Quality Inference: Table 1

    Article • Journal of Consumer Research, September 2004, Oxford University Press (OUP)

    Professor Frank R. Kardes

  43. Activating a mental simulation mind-set through generation of alternatives: Implications for debiasing in related and unrelated domains

    Article • Journal of Experimental Social Psychology, May 2004, Elsevier

    Professor Frank R. Kardes

  44. The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes

    Article • Journal of Marketing Research, February 2004, American Marketing Association (AMA)

    Professor Frank R. Kardes

  45. Consumer Inference: A Review of Processes, Bases, and Judgment Contexts

    Article • Journal of Consumer Psychology, January 2004, Wiley

    Professor Frank R. Kardes

  46. Overestimating the Importance of the Given Information in Multiattribute Consumer Judgment

    Article • Journal of Consumer Psychology, January 2003, Wiley

    Professor Frank R. Kardes

  47. Comparative Advertising: Effects of Structural Alignability on Target Brand Evaluations

    Article • Journal of Consumer Psychology, October 2002, Wiley

    Professor Frank R. Kardes

  48. Consideration Set Overvaluation: When Impossibly Favorable Ratings of a Set of Brands Are Observed

    Article • Journal of Consumer Psychology, October 2002, Wiley

    Professor Frank R. Kardes

  49. Comparative Advertising: Effects of Structural Alignability on Target Brand Evaluations

    Article • Journal of Consumer Psychology, July 2002, Wiley

    Professor Frank R. Kardes

  50. Consideration Set Overvaluation: When Impossibly Favorable Ratings of a Set of Brands Are Observed

    Article • Journal of Consumer Psychology, July 2002, Wiley

    Professor Frank R. Kardes

  51. Preference Construction and Reconstruction

    Article • January 2002, Springer Science + Business Media

    Professor Frank R. Kardes

  52. Down the Garden Path: The Role of Conditional Inference Processes in Self-Persuasion

    Article • Journal of Consumer Psychology, November 2001, CrossRef

    Professor Frank R. Kardes

  53. Persistent Preferences for Product Attributes: The Effects of the Initial Choice Context and Uninformative Experience

    Article • Journal of Consumer Research, June 2001, Oxford University Press (OUP)

    Professor Frank R. Kardes

  54. Down the Garden Path: The Role of Conditional Inference Processes in Self-Persuasion

    Article • Journal of Consumer Psychology, May 2001, Wiley

    Professor Frank R. Kardes

  55. Debiasing in Social Explanation: The Moderating Effects of Need for Closure

    Article • January 2001, American Psychological Association (APA)

    Professor Frank R. Kardes

  56. Down the Garden Path: The Role of Conditional Inference Processes in Self‐Persuasion

    Article • Journal of Consumer Psychology, January 2001, Wiley

    Professor Frank R. Kardes

  57. The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership

    Article • Journal of Economic Psychology, June 2000, Elsevier

    Professor Frank R. Kardes

  58. Effects of Horizontal Versus Vertical Arguments on Counterpersuasion

    Article • January 2000, American Psychological Association (APA)

    Professor Frank R. Kardes

  59. The Role of The Correspondence Bias and Need for Cognitive Closure in Celebrity Advertising

    Article • January 2000, American Psychological Association (APA)

    Professor Frank R. Kardes

  60. Social Identity Function of Attitudes in Leadership and Innovation Measure

    Article • January 2000, American Psychological Association (APA)

    Professor Frank R. Kardes

  61. Motivated Search

    Article • Journal of Business Research, May 1999, Elsevier

    Professor Frank R. Kardes

  62. The Role of Direction of Comparison, Attribute‐Based Processing, and Attitude‐Based Processing in Consumer Preference

    Article • Journal of Consumer Research, March 1999, Oxford University Press (OUP)

    Professor Frank R. Kardes

  63. Selective hypothesis testing

    Article • Psychonomic Bulletin & Review, June 1998, Springer Science + Business Media

    Professor Frank R. Kardes

  64. The “Carl Sagans” of Psychology Present the Principles of Persuasion

    Article • Contemporary Psychology, July 1997, Portico

    Professor Frank R. Kardes

  65. Contextual Influences on Judgment Based on Limited Information

    Article • Organizational Behavior and Human Decision Processes, March 1997, Elsevier

    Professor Frank R. Kardes

  66. An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning

    Article • Journal of Marketing Research, August 1996, JSTOR

    Professor Frank R. Kardes

  67. Exploring the boundaries of the framing effect: The moderating roles of disparate expected values and perceived costs of judgmental errors

    Article • Marketing Letters, July 1995, Springer Science + Business Media

    Professor Frank R. Kardes

  68. Moderating effects of prior knowledge on the perceived diagnosticity of beliefs derived from implicit versus explicit product claims

    Article • Journal of Business Research, March 1994, Elsevier

    Professor Frank R. Kardes

  69. Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage

    Article • Journal of Consumer Research, June 1993, Oxford University Press (OUP)

    Professor Frank R. Kardes

  70. Direction of comparison, expected feature correlation, and the set‐size effect in preference judgment

    Article • Journal of Consumer Psychology, January 1993, Wiley

    Professor Frank R. Kardes

  71. Direction of Comparison, Expected Feature Correlation, and the Set-Size Effect in Preference Judgment

    Article • Journal of Consumer Psychology, January 1993, Wiley

    Professor Frank R. Kardes

  72. Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective

    Article • Journal of Marketing Research, August 1992, JSTOR

    Professor Frank R. Kardes

  73. Multiple Deescalating Requests, Statistical Information, and Compliance: A Field Experiment1

    Article • Journal of Applied Social Psychology, August 1992, Wiley

    Professor Frank R. Kardes

  74. Spontaneous Inference Processes in Advertising

    Article • Journal of Consumer Psychology, April 1992, Wiley

    Professor Frank R. Kardes

  75. The Inseparability of Persuasion Theory and Practice

    Article • Contemporary Psychology, March 1992, Portico

    Professor Frank R. Kardes

  76. The role of prior knowledge and missing information in multiattribute evaluation

    Article • Organizational Behavior and Human Decision Processes, February 1992, Elsevier

    Professor Frank R. Kardes

  77. Spontaneous Inference Processes in Advertising: Effects of Need for Cognition and Self‐Monitoring on Inference Generation and Utilization

    Article • Journal of Consumer Psychology, January 1992, Wiley

    Professor Frank R. Kardes

  78. Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective

    Article • Journal of Consumer Research, March 1991, Oxford University Press (OUP)

    Professor Frank R. Kardes

  79. The role of attribute knowledge and overall evaluations in comparative judgment

    Article • Organizational Behavior and Human Decision Processes, February 1991, Elsevier

    Professor Frank R. Kardes

  80. Remembering less and inferring more: Effects of time of judgment on inferences about unknown attributes.

    Article • Journal of Personality and Social Psychology, January 1991, American Psychological Association (APA)

    Professor Frank R. Kardes

  81. The interactive effects of message appeal and individual differences on information processing and persuasion

    Article • Psychology and Marketing, June 1990, Wiley

    Professor Frank R. Kardes

  82. The Effects of Physiological Arousal on Information Processing and Persuasion

    Article • Journal of Consumer Research, December 1988, Oxford University Press (OUP)

    Professor Frank R. Kardes

  83. Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion

    Article • Journal of Consumer Research, September 1988, Oxford University Press (OUP)

    Professor Frank R. Kardes

  84. Information Patterns, Attribution and Attraction

    Article • Social Psychology Quarterly, December 1987, SAGE Publications

    Professor Frank R. Kardes

  85. Effects of Initial Product Judgments on Subsequent Memory-Based Judgments

    Article • Journal of Consumer Research, June 1986, Oxford University Press (OUP)

    Professor Frank R. Kardes

  86. On the automatic activation of attitudes.

    Article • Journal of Personality and Social Psychology, January 1986, American Psychological Association (APA)

    Professor Frank R. Kardes, Russell Fazio

  87. Omission Neglect

    Article • SAGE Publications

    Professor Frank R. Kardes

  88. Overestimating the Importance of the Given Information in Multi Attribute Consumer Judgment

    Article • SSRN Electronic Journal, Social Science Electronic Publishing

    Professor Frank R. Kardes