All Stories

  1. The Self-Perception Connection: Why Consumers Devalue Unattractive Produce

    Article • Journal of Marketing, December 2018, SAGE Publications

    Dr Cait Lamberton

  2. How Economic Tropes Affect Attitudes Toward Social Welfare Policies

    Article • Journal of Nonprofit & Public Sector Marketing, October 2018, Taylor & Francis

    Dr Cait Lamberton

  3. The Wisdom of Some: Do We Always Need High Consensus to Shape Consumer Behavior?

    Article • Journal of Marketing & Public Policy, June 2017, SAGE Publications

    Dr Cait Lamberton

  4. A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

    Article • Journal of Marketing, November 2016, American Marketing Association (AMA)

    Dr Cait Lamberton

  5. The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process

    Article • Journal of Marketing & Public Policy, November 2016, American Marketing Association (AMA)

    Dr Cait Lamberton

  6. Vice-Virtue Bundles

    Article • Management Science, January 2015, INFORMS

    Dr Cait Lamberton, Ms Peggy J Liu

  7. Should Birds of a Feather Flock Together? Understanding Self-Control Decisions in Dyads

    Article • Journal of Consumer Research, August 2014, Oxford University Press (OUP)

    Dr Cait Lamberton

  8. Retail Choice Architecture: The Effects of Benefit- and Attribute-Based Assortment Organization on Consumer Perceptions and Choice

    Article • Journal of Consumer Research, October 2013, Oxford University Press (OUP)

    Dr Cait Lamberton

  9. A Spoonful of Choice: How Allocation Increases Satisfaction with Tax Payments

    Article • Journal of Marketing & Public Policy, October 2013, American Marketing Association (AMA)

    Dr Cait Lamberton

  10. The Devil You (Don't) Know: Interpersonal Ambiguity and Inference Making in Competitive Contexts

    Article • Journal of Consumer Research, August 2013, Oxford University Press (OUP)

    Dr Cait Lamberton

  11. Collaboration's Costs: Examining the Self-Regulatory Consequences of Cooperation

    Article • January 2013, American Psychological Association (APA)

    Dr Cait Lamberton

  12. Should Birds of a Feather Flock Together? Understanding Self-Control Decisions in Dyads

    Article • January 2013, American Psychological Association (APA)

    Dr Cait Lamberton

  13. Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings

    Article • Journal of Marketing, November 2012, American Marketing Association (AMA)

    Dr Cait Lamberton

  14. When Is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems

    Article • Journal of Marketing, July 2012, American Marketing Association (AMA)

    Dr Cait Lamberton

  15. Same destination, different paths: When and how does observing others' choices and reasoning alter confidence in our own choices?

    Article • Journal of Consumer Psychology, March 2012, Wiley

    Dr Cait Lamberton

  16. The Devil You (Don't) Know: Bidder Ambiguity and Consumer Aggressiveness in Auction Contexts

    Article • January 2012, American Psychological Association (APA)

    Dr Cait Lamberton

  17. Seeing Ourselves in Others: Reviewer Ambiguity, Egocentric Anchoring, and Persuasion

    Article • Journal of Marketing Research, June 2011, American Marketing Association (AMA)

    Dr Cait Lamberton

  18. A Spoonful of Choice: How Allocation Increases Satisfaction with Tax Payments

    Article • SSRN Electronic Journal, Social Science Electronic Publishing

    Dr Cait Lamberton

  19. Eliciting Taxpayer Preferences Increases Tax Compliance

    Article • SSRN Electronic Journal, Social Science Electronic Publishing

    Dr Cait Lamberton

  20. When is Ours Better than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems

    Article • SSRN Electronic Journal, Social Science Electronic Publishing

    Dr Cait Lamberton

  21. Seeing Ourselves in Others: Reviewer Ambiguity, Egocentric Anchoring, and Persuasion

    Article • SSRN Electronic Journal, Social Science Electronic Publishing

    Dr Cait Lamberton

  22. The Effects of Benefit and Feature-Based Assortment Structures on Similarity Perceptions and Strength of Preference

    Article • SSRN Electronic Journal, Social Science Electronic Publishing

    Dr Cait Lamberton