All Stories

  1. In search of restaurant excellence in Peru: key insights on food values

    Article • British Food Journal, September 2023, Emerald

    Dr Maria Pilar Martinez-Ruiz

  2. Exploring the adjustment of international university students in relation to dietary practices

    Article • British Food Journal, December 2015, Emerald

    Dr Maria Pilar Martinez-Ruiz

  3. Assessing the influence of social media on tourists’ motivations and image formation of a destination

    Article • International Journal of Quality and Service Sciences, November 2015, Emerald

    Dr Maria Pilar Martinez-Ruiz

  4. Statistical nonlinear analysis for reliable promotion decision-making

    Article • Digital Signal Processing, October 2014, Elsevier

    Dr Maria Pilar Martinez-Ruiz

  5. Consumer satisfaction and loyalty in private-label food stores

    Article • British Food Journal, April 2014, Emerald

    Dr Maria Pilar Martinez-Ruiz, Dr Juan Jose Blazquez-Resino

  6. Influences of product attributes on sojourners' food purchase decisions

    Article • British Food Journal, February 2014, Emerald

    Dr Maria Pilar Martinez-Ruiz

  7. What differentiates Internet shoppers from Internet surfers?

    Article • Service Industries Journal, February 2014, Taylor & Francis

    Dr Maria Pilar Martinez-Ruiz

  8. Major influences on buying decision processes by international university students. Differences by continent of origin

    Article • Appetite, December 2013, Elsevier

    Dr Maria Pilar Martinez-Ruiz

  9. Assessing ethical behaviours in the Spanish banking and insurance industries: evidence and challenges

    Article • The International Journal of Human Resource Management, June 2013, Taylor & Francis

    Dr Maria Pilar Martinez-Ruiz

  10. Evaluación de riesgo tromboembólico y hemorrágico de los pacientes con fibrilación auricular

    Article • Revista Española de Cardiología Suplementos, January 2013, Elsevier

    Dr Maria Pilar Martinez-Ruiz

  11. Evaluating the economic and regional impact on national transport and infrastructure policies with accessibility variables

    Article • Transport, December 2012, Vilnius Gediminas Technical University

    Dr Maria Pilar Martinez-Ruiz

  12. On the differential benchmarking of promotional efficiency with machine learning modelling (II): Practical applications

    Article • Expert Systems with Applications, December 2012, Elsevier

    Dr Maria Pilar Martinez-Ruiz

  13. On the differential benchmarking of promotional efficiency with machine learning modeling (I): Principles and statistical comparison

    Article • Expert Systems with Applications, December 2012, Elsevier

    Dr Maria Pilar Martinez-Ruiz

  14. The effects of the current economic situation on customer satisfaction and retail patronage behaviour

    Article • Total Quality Management & Business Excellence, December 2012, Taylor & Francis

    Dr Maria Pilar Martinez-Ruiz

  15. Proactive orientation effects on product innovation activities: Empirical evidence

    Article • Innovation, March 2012, Taylor & Francis

    Dr Maria Pilar Martinez-Ruiz

  16. Proactive Orientation Effects on Product Innovation Activities: Empirical Evidence

    Article • Innovation, February 2012, Taylor & Francis

    Dr Maria Pilar Martinez-Ruiz

  17. Good Environmental Practices

    Article • International Journal of Business and Globalisation, January 2012, Inderscience Publishers

    Dr Maria Pilar Martinez-Ruiz, Dr. Virginia Barba-Sánchez

  18. Key service innovation drivers in the tourism sector: empirical evidence and managerial implications

    Article • Service Business, September 2011, Springer Science + Business Media

    Dr Maria Pilar Martinez-Ruiz

  19. How entrepreneurial characteristics influence company creation: a cross-national study of 22 countriestested with panel data methodology

    Article • Journal of Business Economics and Management, September 2011, Vilnius Gediminas Technical University

    Dr Maria Pilar Martinez-Ruiz

  20. Aspectos que influyen en la consolidación de empresas: evidencias obtenidas en 14 países

    Article • Ingeniare Revista chilena de ingeniería, August 2011, SciELO Comision Nacional de Investigacion Cientifica Y Tecnologica (CONICYT)

    Dr Maria Pilar Martinez-Ruiz

  21. The Role of the Convenience and the Subjective Norm in the Intention of Purchase Across Internet (B2C): an application in the hospitality industry

    Article • Review of Business Management, June 2011, FECAP Fundacao Escola de Comercio Alvares

    Dr Maria Pilar Martinez-Ruiz

  22. Assessing the maximum level of customer satisfaction in grocery stores

    Article • International Journal of Retail & Distribution Management, June 2011, Emerald

    Dr Maria Pilar Martinez-Ruiz

  23. Assessing the consumer's choice of purchase channel in the tourism sector

    Article • EuroMed Journal of Business, May 2011, Emerald

    Dr Maria Pilar Martinez-Ruiz

  24. The impact of market orientation dimensions on client cooperation in the development of new service innovations

    Article • European Journal of Marketing, February 2011, Emerald

    Dr Maria Pilar Martinez-Ruiz

  25. Evaluation of Promotional and Cross-Promotional Effects Using Support Vector Machine Semiparametric Regression

    Article • Systems Engineering Procedia, January 2011, Elsevier

    Dr Maria Pilar Martinez-Ruiz

  26. Factors influencing repeat visits to a destination: The influence of group composition

    Article • Tourism Management, December 2010, Elsevier

    Dr Maria Pilar Martinez-Ruiz

  27. Tourist destinations and luxury commerce: business opportunities

    Article • Journal of Place Management and Development, October 2010, Emerald

    Dr Maria Pilar Martinez-Ruiz

  28. Customer satisfaction's key factors in Spanish grocery stores: Evidence from hypermarkets and supermarkets

    Article • Journal of Retailing and Consumer Services, July 2010, Elsevier

    Dr Maria Pilar Martinez-Ruiz

  29. Retail pricing decisions and product category competitive structure

    Article • Decision Support Systems, April 2010, Elsevier

    Dr Maria Pilar Martinez-Ruiz

  30. Marketing and ICT integration as product innovation key factors

    Article • International Journal of Technology Enhanced Learning, January 2010, Inderscience Publishers

    Dr Maria Pilar Martinez-Ruiz

  31. Análisis de la satisfacción máxima del consumidor en establecimientos de alimentación: la influencia del folleto publicitario

    Article • Cuadernos de Gestión, January 2010, Instituto de Economia Aplicada a la Empresa (IEAE)

    Dr Maria Pilar Martinez-Ruiz

  32. Análisis de los factores que condicionan la elección del canal de compra por parte del consumidor: evidencias empíricas en la industria hotelera

    Article • Cuadernos de Economía y Dirección de la Empresa, December 2009, Elsevier

    Dr Maria Pilar Martinez-Ruiz

  33. Using store level scanner data to improve category management decisions: Developing positioning maps

    Article • European Journal of Operational Research, October 2009, Elsevier

    Dr Maria Pilar Martinez-Ruiz

  34. New Firm's Growth

    Article • Journal of Small Business & Entrepreneurship, July 2009, Taylor & Francis

    Dr Maria Pilar Martinez-Ruiz, Dr. Virginia Barba-Sánchez

  35. Designing a Predictive Performance Measurement and Control System to Maximize Customer Relationship Management Success

    Article • Journal of Marketing Channels, January 2009, Taylor & Francis

    Dr Maria Pilar Martinez-Ruiz

  36. Success Factors in IT-Innovative Product Companies: A Conceptual Framework

    Article • January 2009, Springer Science + Business Media

    Dr Maria Pilar Martinez-Ruiz

  37. Retail price promotion influences for product varieties in grocery stores: evidence from Spain

    Article • International Journal of Retail & Distribution Management, May 2008, Emerald

    Dr Maria Pilar Martinez-Ruiz

  38. Latent segmentation using store‐level scanner data

    Article • Journal of Product & Brand Management, February 2008, Emerald

    Dr Maria Pilar Martinez-Ruiz

  39. Success Factors in New Services Performance: A Research Agenda

    Article • The Marketing Review, September 2006, Westburn Publishers

    Dr Maria Pilar Martinez-Ruiz

  40. Consequences and Strategic Implications of Networked Enterprise and Human Resources

    Article • IGI Global

    Dr Maria Pilar Martinez-Ruiz

  41. Consequences and Strategic Implications of Networked Enterprise and Human Resources

    Article • IGI Global

    Dr Maria Pilar Martinez-Ruiz

  42. Consequences and Strategic Implications of Networked Enterprise and Human Resources

    Article • IGI Global

    Dr Maria Pilar Martinez-Ruiz

  43. ICT Adoption

    Article • IGI Global

    Dr Maria Pilar Martinez-Ruiz, Dr. Virginia Barba-Sánchez

  44. ICT Use in Universities

    Article • IGI Global

    Dr Maria Pilar Martinez-Ruiz, Dr. Virginia Barba-Sánchez

  45. Personally Engaged with Retail Clients

    Article • IGI Global

    Dr Maria Pilar Martinez-Ruiz

  46. Online Private Sales Clubs

    Article • IGI Global

    Dr Maria Pilar Martinez-Ruiz