All Stories

  1. Harmful Effects of Mental Imagery and Customer Orientation During New Product Screening

    Article • Journal of Marketing Research, May 2019, SAGE Publications

    Dr Ryan S Elder

  2. This Logo Moves Me: Dynamic Imagery from Static Images

    Article • Journal of Marketing Research, April 2014, American Marketing Association (AMA)

    Dr Ryan S Elder

  3. Satiation from sensory simulation: Evaluating foods decreases enjoyment of similar foods

    Article • Journal of Consumer Psychology, September 2013, Wiley

    Dr Joseph P Redden, Dr Ryan S Elder, Jeffrey Larson

  4. The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation

    Article • Journal of Consumer Research, April 2012, Oxford University Press (OUP)

    Dr Ryan S Elder

  5. Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience

    Article • Journal of Consumer Psychology, August 2010, Wiley

    Dr Ryan S Elder

  6. The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste

    Article • Journal of Consumer Research, February 2010, Oxford University Press (OUP)

    Dr Ryan S Elder