All Stories

  1. Self-Perceived Job Performance as a Mediator of the Effects of Academic Satisfaction and Quality on Loyalty

    Article • Journal of Marketing and Consumer Behaviour in Emerging Markets, December 2022, University of Warsaw, Faculty of Management

    Prof. Charles Makanyeza

  2. Factors influencing small and medium enterprises’ innovativeness: Evidence from manufacturing companies in Harare, Zimbabwe

    Article • Global Business and Organizational Excellence, September 2022, Wiley

    Prof. Charles Makanyeza

  3. The effect of customer experience, customer satisfaction and word of mouth intention on customer loyalty: The moderating role of consumer demographics

    Article • Cogent Business & Management, June 2022, Taylor & Francis

    Prof. Charles Makanyeza

  4. Perceived Access to Finance, Entrepreneurial Self-Efficacy, Attitude Toward Entrepreneurship, Entrepreneurial Ability, and Entrepreneurial Intentions: A Botswana Youth Perspective

    Article • SAGE Open, April 2022, SAGE Publications

    Prof. Charles Makanyeza

  5. DO CUSTOMER SATISFACTION AND LOYALTY MEDIATE THE EFFECT OF GRADUATE’S PERCEIVED SERVICE QUALITY ON GRADUATE’S PERCEIVED JOB PERFORMANCE?

    Article • Journal of Entrepreneurial Innovations, January 2022, University of the Western Cape Library Service

    Prof. Charles Makanyeza

  6. Moderators of the Effect of Viewer Satisfaction on Loyalty Towards Television Channels in Harare, Zimbabwe

    Article • Journal of African Business, July 2021, Taylor & Francis

    Prof. Charles Makanyeza

  7. Enhancing the performance of micro‐enterprises through market orientation: Evidence from Harare, Zimbabwe

    Article • Global Business and Organizational Excellence, January 2021, Wiley

    Prof. Charles Makanyeza

  8. The effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe

    Article • Cogent Business & Management, January 2021, Taylor & Francis

    Prof. Charles Makanyeza

  9. The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: Moderating role of demographic characteristics

    Article • Cogent Business & Management, January 2021, Taylor & Francis

    Prof. Charles Makanyeza

  10. Understanding mediators and moderators of the effect of customer satisfaction on loyalty

    Article • Cogent Business & Management, January 2021, Taylor & Francis

    Prof. Charles Makanyeza

  11. Black Friday shopping behaviour among Generation Y consumers in Botswana : an application of the stimulus-organism-response theory

    Article • African Journal of Business and Economic Research, December 2020, Adonis and Abbey Publishers

    Prof. Charles Makanyeza

  12. The effect of perceived service quality, satisfaction and loyalty on perceived job performance: perceptions of university graduates

    Article • Journal of Marketing for HIGHER EDUCATION, July 2020, Taylor & Francis

    Prof. Charles Makanyeza

  13. Dimensions of innovation and their effects on the performance of small and medium enterprises: the moderating role of firm’s age and size

    Article • Journal of Small Business & Entrepreneurship, March 2020, Taylor & Francis

    Prof. Charles Makanyeza

  14. Distribution Efficiency of E-services in the Health Insurance Sector : The Case of Botswana

    Article • Journal of Distribution Science, May 2018, Korea Distribution Science Association

    Prof. Charles Makanyeza

  15. Consumers’ acceptance and use of plastic money in Harare, Zimbabwe

    Article • The International Journal of Bank Marketing, April 2018, Emerald

    Prof. Charles Makanyeza

  16. Does Corporate Social Responsibility Influence Firm Performance? Empirical Evidence from Harare, Zimbabwe

    Article • Journal of African Business, November 2017, Taylor & Francis

    Prof. Charles Makanyeza

  17. Adoption of mobile banking

    Article • The International Journal of Bank Marketing, September 2017, Emerald

    Prof. Charles Makanyeza

  18. Service quality, satisfaction, corporate image and loyalty

    Article • The International Journal of Bank Marketing, May 2017, Emerald

    Prof. Charles Makanyeza

  19. Consumer ethnocentrism in developing countries: Application of a model in Zimbabwe

    Article • Acta Commercii, January 2017, AOSIS Open Journals

    Prof. Charles Makanyeza

  20. Factors Influencing Consumers' Choice of Imported Poultry Meat Products in a Developing Market: Lessons from Zimbabwe

    Article • Agrekon, July 2016, Taylor & Francis

    Prof. Charles Makanyeza

  21. Are all customers really the same? Comparing service quality and satisfaction between residential and business telecommunications customers

    Article • Acta Commercii, March 2016, AOSIS Open Journals

    Prof. Charles Makanyeza

  22. Measuring Consumer Ethnocentrism: An Assessment of Reliability, Validity and Dimensionality of the CETSCALE in a Developing Market

    Article • Journal of African Business, February 2016, Taylor & Francis

    Prof. Charles Makanyeza

  23. Perceived product necessity, perceived value, customer satisfaction and affective attitude: an integrative model

    Article • Journal of African Business, December 2015, Taylor & Francis

    Prof. Charles Makanyeza

  24. The influence of innovation on the performance of small and medium enterprises in Zimbabwe

    Article • Journal of African Business, May 2015, Taylor & Francis

    Prof. Charles Makanyeza

  25. Consumer Awareness, Ethnocentrism and Loyalty: An Integrative Model

    Article • Journal of International Consumer Marketing, February 2015, Taylor & Francis

    Prof. Charles Makanyeza

  26. Examining the measurement and dimensionality of the construct of consumer awareness in a developing and transition economy

    Article • SA Journal of Industrial Psychology, February 2015, AOSIS Open Journals

    Prof. Charles Makanyeza

  27. An Assessment of Reliability and Validity of the Attitudinal and Behavioural Typology of Customer Loyalty in a Developing Country: Evidence from Zimbabwe

    Article • Mediterranean Journal of Social Sciences, January 2015, Richtmann Publishing

    Prof. Charles Makanyeza

  28. Measuring Consumer Attitude towards Imported Poultry Meat Products in a Developing Market: An Assessment of Reliability, Validity and Dimensionality of the Tri-Component Attitude Model

    Article • Mediterranean Journal of Social Sciences, September 2014, Richtmann Publishing

    Prof. Charles Makanyeza