All Stories

  1. Responsible Marketing and Its Impact on Business Performance: A Longitudinal Study

    Article • Journal of Nonprofit & Public Sector Marketing, October 2018, Taylor & Francis

    Kaushik Mandal

  2. An Empirical Comparison between Societal Expenditure and Marketing Expenditure on Bank’s Performance

    Article • Global Business Review, March 2017, SAGE Publications

    Kaushik Mandal