All Stories

  1. What determines tourist adoption of smartphone apps?

    Article • Journal of Hospitality and Tourism Technology, March 2018, Emerald

    Anil Gupta

  2. Sport team brand-equity index: a new measurement

    Article • Journal of Indian Business Research, June 2017, Emerald

    Anil Gupta

  3. Consumer adoption of m-banking: a behavioral reasoning theory perspective

    Article • The International Journal of Bank Marketing, June 2017, Emerald

    Anil Gupta