All Stories

  1. Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product

    Article • Marketing of Scientific and Research Organizations, March 2021, De Gruyter

    SC Wong

  2. Effect of Output Quality and Result Demonstrability on Generation Y’s Behavioural Intention in Adopting Mobile Health Applications

    Article • Asia-Pacific Journal of Management Research and Innovation, September 2019, SAGE Publications

    SC Wong

  3. Promoting protean career through employability culture and mentoring: career strategies as moderator

    Article • European Journal of Training and Development, April 2017, Emerald

    SC Wong