All Stories

  1. The Impact of the Slow City Movement on Place Authenticity, Entrepreneurial Opportunity, and Economic Development
  2. THE VARYING ROLE OF SOCIAL TIES ON TEAM PERFORMANCE: EVIDENCE FROM THE MARKETING CLASSROOM
  3. Is Advertising Stuck in the Middle? A Commentary
  4. An entrepreneurial relationship marketing approach to B2B selling
  5. The mediating role of mindful entrepreneurial marketing (MEM) between production and consumption
  6. Mind the gap
  7. Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies
  8. An Empirical Examination of the “Rule of Three”: Strategy Implications for Top Management, Marketers, and Investors
  9. Commentary: Relative Presence of Business-to-Business Research in the Marketing Literature: The Demand-Oriented Path Forward
  10. Marketing/entrepreneurship interface research priorities (2010‐2012)
  11. Peter Drucker on marketing: an exploration of five tenets
  12. Commentary on “The Essence of Business Marketing Theory, Research and Tactics: Contributions by theJournal of Business-to-Business Marketing,” by Lichtenthal, Mummalaneni, and Wilson: A Paradigm Shift and Prospection Through Expanded Roles of Bu...
  13. Implications of the Revised Definition of Marketing: From Exchange to Value Creation
  14. Deregulation and Competition: Lessons from the Airline Industry
  15. Predatory Pricing and Marketing Theory: Applications in Business-to-Business Context and Beyond
  16. Helping marketing research earn a seat at the table for decision‐making
  17. Unique marketing challenges at the frontiers of technology: an integrated perspective
  18. Promoting Entrepreneurship for Economic Development: A Cross‐Cultural Analysis of Student Attitudes