All Stories

  1. Multi-homing in B2B services: a psychological perspective

    Article • Journal of Business and Industrial Marketing, May 2022, Emerald

    Madhurima Deb

  2. Universal emotional arc structure in advertisements and their favorability

    Article • European Journal of Marketing, April 2022, Emerald

    Madhurima Deb

  3. Effects of multisensory virtual reality on virtual and physical tourism during the COVID-19 pandemic

    Article • Current Issues in Tourism, September 2021, Taylor & Francis

    Madhurima Deb

  4. Post acquisition brand identity: acquisition of Flipkart group by Walmart Inc.

    Article • Emerald Emerging Markets Case Studies, June 2021, Emerald

    Madhurima Deb

  5. Scrutinizing the efficacy of branded apps quality to counter counterfeiting and restore trust in M-Commerce

    Article • Quality Management Journal, May 2021, Taylor & Francis

    Madhurima Deb

  6. Determinants of word of mouth intention for a World Heritage Site: The case of the Sun Temple in India

    Article • Journal of Destination Marketing & Management, March 2021, Elsevier

    Madhurima Deb

  7. The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator

    Article • International Review on Public and Nonprofit Marketing, February 2021, Springer Science + Business Media

    Madhurima Deb

  8. On m-Commerce Adoption and Augmented Reality: A Study on Apparel Buying Using m-Commerce in Indian Context

    Article • Journal of Internet Commerce, December 2020, Taylor & Francis

    Madhurima Deb

  9. On the hedonic versus utilitarian message appeal in building buying intention in the luxury hotel industry

    Article • Journal of Hospitality and Tourism Management, December 2020, Elsevier

    Madhurima Deb

  10. An empirical investigation on heritage destination positioning and loyalty

    Article • Current Issues in Tourism, August 2020, Taylor & Francis

    Madhurima Deb

  11. CRM, Skepticism and Patronage Intention—the mediating and moderating role of satisfaction and religiosity

    Article • Journal of Strategic Marketing, April 2020, Taylor & Francis

    Madhurima Deb

  12. Extending the knowledge on cause-related marketing (CrM) campaign with focus on skepticism

    Article • VINE Journal of Information and Knowledge Management Systems, November 2019, Emerald

    Madhurima Deb

  13. Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator

    Article • Journal of Marketing Communications, June 2019, Taylor & Francis

    Madhurima Deb, Vibhas Amawate

  14. Store attributes, relationship investment, culture, religiosity and relationship quality

    Article • International Journal of Retail & Distribution Management, August 2018, Emerald

    Madhurima Deb

  15. Understanding India: a market based perspective

    Article • Journal of Asia Business Studies, December 2017, Emerald

    Madhurima Deb

  16. Factors impacting the adoption of m-banking: understanding brand India’s potential for financial inclusion

    Article • Journal of Asia Business Studies, January 2017, Emerald

    Madhurima Deb

  17. Guest editorial

    Article • Journal of Asia Business Studies, January 2017, Emerald

    Madhurima Deb

  18. Impact of culture on religiosity, cosmopolitanism and ethnocentrism

    Article • Asia Pacific Journal of Marketing and Logistics, January 2016, Emerald

    Madhurima Deb

  19. A study on the factors governing retailer–customer long-term relationship

    Article • International Journal of Commerce and Management, August 2014, Emerald

    Madhurima Deb

  20. Impact of firm ' s reputation and ethnocentrism on attitude towards foreign products

    Article • Marketing Intelligence & Planning, August 2014, Emerald

    Madhurima Deb

  21. Evaluation of retail service quality using analytic hierarchy process

    Article • International Journal of Retail & Distribution Management, June 2014, Emerald

    Madhurima Deb

  22. An empirical examination of customers’ adoption of m-banking in India

    Article • Marketing Intelligence & Planning, May 2014, Emerald

    Madhurima Deb

  23. A strategic analysis of the various reforms of Khadi and Village Industries Commission: case-based approach

    Article • International Journal of Business and Globalisation, January 2014, Inderscience Publishers

    Madhurima Deb

  24. An integrated framework to serve the bottom of pyramid

    Article • International Journal of Business and Globalisation, January 2013, Inderscience Publishers

    Madhurima Deb

  25. Assessing the ethnocentric tendencies of different age‐cohorts in an emerging market

    Article • Journal of Indian Business Research, October 2012, Emerald

    Madhurima Deb

  26. Evaluation of customer's mall preferences in India using fuzzy AHP approach

    Article • Journal of Advances in Management Research, May 2012, Emerald

    Madhurima Deb

  27. A Study of Gender Differences in Investment Behaviour

    Article • Asia Pacific Business Review, July 2009, SAGE Publications

    Madhurima Deb