All Stories

  1. Advertising and Pseudo-Culture

    Article • Journal of Macromarketing, March 2018, SAGE Publications

    Atefeh Yazdanparast

  2. The dark side of consumer life in the age of virtual and mobile technology

    Article • Journal of Marketing Management, September 2017, Taylor & Francis

    Atefeh Yazdanparast

  3. Seeking consistency between planning orientation and situational purchase mindset

    Article • Journal of Consumer Behaviour, September 2015, Wiley

    Atefeh Yazdanparast

  4. Revealing obstacles to the consumer imagination

    Article • Journal of Consumer Psychology, February 2014, Wiley

    Atefeh Yazdanparast