All Stories

  1. Assessing visual survey protocols to capture brand-related emotional insights

    Article • Qualitative Market Research An International Journal, January 2018, Emerald

    Stephane Ganassali

  2. Presenting online multi-image elicitation: The contributions of a hybrid protocol

    Article • Recherche et Applications en Marketing (English Edition), July 2016, SAGE Publications

    Stephane Ganassali

  3. Le mur dimages en ligne: presentation et apports dun protocole hybride

    Article • Recherche et Applications en Marketing (French Edition), March 2016, SAGE Publications

    Stephane Ganassali