All Stories

  1. The role of inter-firm dispersion of international marketing capabilities in marketing strategy and business outcomes
  2. Power dynamics of the international marketing within firms and how they shape international performance
  3. The empirical link between export dispersion and export performance: A contingency-based approach
  4. Does Firm Strategic International Orientations Synergize?
  5. Conceptualizing and Operationalizing the Reverse Internationalization Phenomena of Firms
  6. Proactive learning culture
  7. Explicating the Reverse Internationalization Processes of Firms
  8. Uncovering the influence of the international marketing function in international firms