All Stories

  1. Sport consumers: perceiving and enjoying danger in American football

    Article • International Journal of Sports Marketing and Sponsorship, July 2023, Emerald

    T. Bettina Cornwell

  2. Less “Sponsorship As Advertising” and More Sponsorship-Linked Marketing As Authentic Engagement

    Article • Journal of Advertising, January 2019, Taylor & Francis

    T. Bettina Cornwell

  3. Feeling That In-Group Feeling at a Sponsored Sporting Event: Links to Memory and Future Attendance

    Article • Journal of Sport Management, September 2018, Human Kinetics

    T. Bettina Cornwell

  4. Social Sustainability as Buying Local: Effects of Soft Policy, Meso-Level Actors, and Social Influences on Purchase Intentions

    Article • Journal of Marketing & Public Policy, April 2018, SAGE Publications

    T. Bettina Cornwell

  5. Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions

    Article • Journal of Marketing, September 2017, SAGE Publications

    Professor David M Woisetschläger, T. Bettina Cornwell, Christof Backhaus

  6. Seeing faces: The role of brand visual processing and social connection in brand liking

    Article • European Journal of Social Psychology, April 2017, Wiley

    T. Bettina Cornwell

  7. The Cause Cue Effect: Cause-Related Marketing and Consumer Health Perceptions

    Article • Journal of Consumer Affairs, September 2015, Wiley

    T. Bettina Cornwell

  8. Children's knowledge of packaged and fast food brands and their BMI. Why the relationship matters for policy makers

    Article • Appetite, October 2014, Elsevier

    T. Bettina Cornwell

  9. Contingent choice. Exploring the relationship between sweetened beverages and vegetable consumption

    Article • Appetite, March 2013, Elsevier

    T. Bettina Cornwell