All Stories

  1. Transforming qualitative research in phygital settings: the role of generative AI

    Article • Qualitative Market Research An International Journal, December 2023, Emerald

    Professor Bernd H Schmitt

  2. Experiential product attributes and preferences for new products: The role of processing fluency

    Article • Journal of Business Research, November 2014, Elsevier

    Professor Bernd H Schmitt

  3. From experiential psychology to consumer experience

    Article • Journal of Consumer Psychology, September 2014, Wiley

    Professor Bernd H Schmitt

  4. Introduction to Theory and Practice in Marketing Conference Special Section ofMarketing Science

    Article • Marketing Science, January 2014, INFORMS

    Professor Bernd H Schmitt

  5. Marketing function and form: How functionalist and experiential architectures affect corporate brand personality

    Article • International Journal of Research in Marketing, September 2013, Elsevier

    Professor Bernd H Schmitt

  6. Functional and experiential routes to persuasion: An analysis of advertising in emerging versus developed markets

    Article • International Journal of Research in Marketing, March 2013, Elsevier

    Professor Bernd H Schmitt

  7. The consumer psychology of customer–brand relationships: Extending the AA Relationship model

    Article • Journal of Consumer Psychology, January 2013, Wiley

    Professor Bernd H Schmitt

  8. Consumer Experience and Experiential Marketing: A Critical Review

    Article • January 2013, Emerald

    Professor Bernd H Schmitt

  9. The impact of event marketing on brand equity: the mediating roles of brand experience and brand attitude

    Article • International Journal of Advertising, January 2013, WARC Limited

    Professor Bernd H Schmitt

  10. Selecting the right brand name: An examination of tacit and explicit linguistic knowledge in name translations

    Article • Journal of Brand Management, January 2012, Springer Science + Business Media

    Professor Bernd H Schmitt

  11. The consumer psychology of brands

    Article • Journal of Consumer Psychology, October 2011, Wiley

    Professor Bernd H Schmitt

  12. How does perceived firm innovativeness affect the consumer?

    Article • Journal of Business Research, August 2011, Elsevier

    Professor Bernd H Schmitt

  13. Brands on the brain: Do consumers use declarative information or experienced emotions to evaluate brands?

    Article • Journal of Consumer Psychology, October 2010, Wiley

    Professor Bernd H Schmitt

  14. Using the brand experience scale to profile consumers and predict consumer behaviour

    Article • Journal of Brand Management, March 2010, Springer Science + Business Media

    Professor Bernd H Schmitt

  15. Experience Marketing: Concepts, Frameworks and Consumer Insights

    Article • Foundations and Trends® in Marketing, January 2010, Now Publishers

    Professor Bernd H Schmitt

  16. Cross-National Logo Evaluation Analysis: An Individual-Level Approach

    Article • Marketing Science, September 2009, INFORMS

    Professor Bernd H Schmitt

  17. The concept of brand experience

    Article • Journal of Brand Management, June 2009, Springer Science + Business Media

    Professor Bernd H Schmitt

  18. Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

    Article • Journal of Marketing, May 2009, American Marketing Association (AMA)

    Professor Bernd H Schmitt

  19. The brand anchoring effect: A judgment bias resulting from brand awareness and temporary accessibility

    Article • Psychology and Marketing, March 2009, Wiley

    Professor Bernd H Schmitt

  20. Customer Experience Management

    Article • January 2009, Springer Science + Business Media

    Professor Bernd H Schmitt

  21. Consumer Cognition Across Cultures

    Article • January 2009, SAGE Publications

    Professor Bernd H Schmitt

  22. Derivative beliefs and evaluations

    Article • Journal of Product & Brand Management, October 2008, Emerald

    Professor Bernd H Schmitt

  23. Handbook on Brand and Experience Management

    Article • January 2008, Edward Elgar Publishing

    Professor Bernd H Schmitt

  24. Mit privaten Dienstleistern zu mehr Service und Effizienz

    Article • Innovative Verwaltung, November 2007, Springer Science + Business Media

    Professor Bernd H Schmitt

  25. Are brands forever? How brand knowledge and relationships affect current and future purchases

    Article • Journal of Product & Brand Management, February 2006, Emerald

    Professor Bernd H Schmitt

  26. Marketing-Ästhetik für Marken

    Article • January 2005, Springer Science + Business Media

    Professor Bernd H Schmitt

  27. Customer Experience Management als zentrale Erfolgsgröße der Markenführung

    Article • January 2005, Springer Science + Business Media

    Professor Bernd H Schmitt

  28. Customer Experience

    Article • October 2004, Wiley

    Professor Bernd H Schmitt

  29. Activating Sound and Meaning: The Role of Language Proficiency in Bilingual Consumer Environments

    Article • Journal of Consumer Research, June 2004, Oxford University Press (OUP)

    Professor Bernd H Schmitt

  30. Kundenerlebnis als Wettbewerbsvorteil

    Article • January 2004, Springer Science + Business Media

    Professor Bernd H Schmitt

  31. Entwickeln Sie die Erlebnisplattform

    Article • January 2004, Springer Science + Business Media

    Professor Bernd H Schmitt

  32. Gestalten Sie die Kundenschnittstellen

    Article • January 2004, Springer Science + Business Media

    Professor Bernd H Schmitt

  33. Designen Sie das Markenerlebnis

    Article • January 2004, Springer Science + Business Media

    Professor Bernd H Schmitt

  34. Richten Sie Ihr Unternehmen auf Kundenerlebnis-Management aus

    Article • January 2004, Springer Science + Business Media

    Professor Bernd H Schmitt

  35. Nehmen Sie Ihre Kunden endlich ernst!

    Article • January 2004, Springer Science + Business Media

    Professor Bernd H Schmitt

  36. Analysieren Sie die Erlebniswelt des Kunden

    Article • January 2004, Springer Science + Business Media

    Professor Bernd H Schmitt

  37. Editorial: Foreword to the Special Issue on Global Branding

    Article • Journal of International Marketing, June 2002, American Marketing Association (AMA)

    Professor Bernd H Schmitt

  38. Creating Local Brands in Multilingual International Markets

    Article • Journal of Marketing Research, August 2001, American Marketing Association (AMA)

    Professor Bernd H Schmitt

  39. Marketing-Ästhetik für Marken

    Article • January 2001, Springer Science + Business Media

    Professor Bernd H Schmitt

  40. Creating and Managing Brand EX periences on the Internet

    Article • Design Management Journal (Former Series), October 2000, Wiley

    Professor Bernd H Schmitt

  41. Marketing-Ästhetik für Marken

    Article • January 2000, Springer Science + Business Media

    Professor Bernd H Schmitt

  42. The effect of a similarity versus dissimilarity focus in positioning strategy: The moderating role of consumer familiarity and product category

    Article • Psychology and Marketing, May 1999, Wiley

    Professor Bernd H Schmitt

  43. The effect of a similarity versus dissimilarity focus in positioning strategy: The moderating role of consumer familiarity and product category

    Article • Psychology and Marketing, May 1999, Wiley

    Professor Bernd H Schmitt

  44. Experiential Marketing

    Article • Journal of Marketing Management, April 1999, Taylor & Francis

    Professor Bernd H Schmitt

  45. Experiential Marketing: A New Framework for Design and Communications

    Article • Design Management Journal (Former Series), April 1999, Wiley

    Professor Bernd H Schmitt

  46. Marketing-Ästhetik für Marken

    Article • January 1999, Springer Science + Business Media

    Professor Bernd H Schmitt

  47. Consumer Segmentation in China

    Article • January 1999, Springer Science + Business Media

    Professor Bernd H Schmitt

  48. Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image

    Article • Design Issues, January 1999, JSTOR

    Professor Bernd H Schmitt

  49. Language-dependent classification: The mental representation of classifiers in cognition, memory, and ad evaluations.

    Article • Journal of Experimental Psychology Applied, December 1998, American Psychological Association (APA)

    Professor Bernd H Schmitt

  50. Language Structure and Categorization: A Study of Classifiers in Consumer Cognition, Judgment, and Choice

    Article • Journal of Consumer Research, September 1998, Oxford University Press (OUP)

    Professor Bernd H Schmitt

  51. Regionale Ökobilanzen

    Article • January 1998, Springer Science + Business Media

    Professor Bernd H Schmitt

  52. Differential Patterns in Consumer Purchase Preferences using Self-Organizing Maps: A Case Study of China

    Article • January 1998, Springer Science + Business Media

    Professor Bernd H Schmitt

  53. Coupling Brand and Organizational Identities Through Partnering

    Article • Design Management Journal (Former Series), January 1998, Wiley

    Professor Bernd H Schmitt

  54. ‘Superficial out of profundity’: The branding of customer experiences

    Article • Journal of Brand Management, November 1997, Springer Science + Business Media

    Professor Bernd H Schmitt

  55. Who is the Chinese consumer? Segmentation in the People's Republic of China

    Article • European Management Journal, April 1997, Elsevier

    Professor Bernd H Schmitt

  56. The Temporal Dimension of Social Episodes: Position Effect in Time Judgments of Unfilled Intervals

    Article • Journal of Applied Social Psychology, October 1996, Wiley

    Professor Bernd H Schmitt

  57. Time perceptions in service systems: An overview of the TPM framework

    Article • January 1996, Elsevier

    Professor Bernd H Schmitt

  58. Time perceptions in service systems: An overview of the TPM framework

    Article • January 1996, Elsevier

    Professor Bernd H Schmitt

  59. Language and visual imagery: Issues of corporate identity in East Asia

    Article • The Columbia Journal of World Business, December 1995, Elsevier

    Professor Bernd H Schmitt

  60. Managing corporate image and identity

    Article • Long Range Planning, October 1995, Elsevier

    Professor Bernd H Schmitt

  61. Situational effects on brand preferences for image products

    Article • Psychology and Marketing, August 1995, Wiley

    Professor Bernd H Schmitt

  62. Waiting Time and Decision Making: Is Time like Money?

    Article • Journal of Consumer Research, June 1995, Oxford University Press (OUP)

    Professor Bernd H Schmitt

  63. PROCESSES for Managing Identity, Image, and Design

    Article • Design Management Journal (Former Series), January 1995, Wiley

    Professor Bernd H Schmitt

  64. Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English

    Article • Journal of Consumer Research, December 1994, Oxford University Press (OUP)

    Professor Bernd H Schmitt

  65. Extending brands with new product concepts: The role of category attribute congruity, brand affect, and brand breadth

    Article • Journal of Business Research, September 1994, Elsevier

    Professor Bernd H Schmitt

  66. Managing Corporate and Brand Identities in the Asia-Pacific Region

    Article • California Management Review, July 1994, SAGE Publications

    Professor Bernd H Schmitt

  67. Foreign Branding and Its Effects on Product Perceptions and Attitudes

    Article • Journal of Marketing Research, May 1994, JSTOR

    Professor Bernd H Schmitt

  68. Contextual priming of visual information in advertisements

    Article • Psychology and Marketing, January 1994, Wiley

    Professor Bernd H Schmitt

  69. Memory for Print Ads

    Article • Journal of Consumer Psychology, January 1993, Wiley

    Professor Bernd H Schmitt

  70. Memory for print ads: Understanding relations among brand name, copy, and picture

    Article • Journal of Consumer Psychology, January 1993, Wiley

    Professor Bernd H Schmitt

  71. Intrusions into waiting lines: Does the queue constitute a social system?

    Article • Journal of Personality and Social Psychology, November 1992, American Psychological Association (APA)

    Professor Bernd H Schmitt

  72. Consumer psychology in behavioural perspective

    Article • International Journal of Research in Marketing, May 1992, Elsevier

    Professor Bernd H Schmitt

  73. Contextualized representations of brand extensions: Are feature lists or frames the basic components of consumer cognition?

    Article • Marketing Letters, April 1992, Springer Science + Business Media

    Professor Bernd H Schmitt

  74. Consumers' Affective Response to Delays at Different Phases of a Service Delivery1

    Article • Journal of Applied Social Psychology, May 1991, Wiley

    Professor Bernd H Schmitt

  75. Construct validity of the bem sex role inventory (BSRI): Does the BSRI distinguish between gender-schematic and gender-aschematic individuals?

    Article • Sex Roles, November 1988, Springer Science + Business Media

    Professor Bernd H Schmitt

  76. Sex Typing and Consumer Behavior: A Test of Gender Schema Theory

    Article • Journal of Consumer Research, June 1988, Oxford University Press (OUP)

    Professor Bernd H Schmitt

  77. The Ecological Approach to Social Perception: A Conceptual Critique

    Article • Journal for the Theory of Social Behaviour, September 1987, Wiley

    Professor Bernd H Schmitt

  78. Mere presence and social facilitation: One more time

    Article • Journal of Experimental Social Psychology, May 1986, Elsevier

    Professor Bernd H Schmitt

  79. A Framework for Managing Customer Experiences

    Article • Edward Elgar Publishing

    Professor Bernd H Schmitt

  80. Experiential Attributes and Consumer Judgments

    Article • Edward Elgar Publishing

    Professor Bernd H Schmitt

  81. Language and Culture: Linguistic Effects on Consumer Behavior in International Marketing Research

    Article • Edward Elgar Publishing

    Professor Bernd H Schmitt

  82. Integration of Material Flow Management Tools in Workplace Environments

    Article • IGI Global

    Professor Bernd H Schmitt