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All Stories

  1. Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms

    Article • Journal of Research in Interactive Marketing, February 2021, Emerald

    Dr. Victor A Barger

  2. Mobile banking and AI-enabled mobile banking

    Article • Journal of Research in Interactive Marketing, October 2018, Emerald

    Dr. Victor A Barger

  3. Omni-channel marketing, integrated marketing communications and consumer engagement

    Article • Journal of Research in Interactive Marketing, June 2017, Emerald

    James Peltier, Dr. Victor A Barger

  4. Textual paralanguage and its implications for marketing communications

    Article • Journal of Consumer Psychology, January 2017, Wiley

    Dr. Victor A Barger

  5. Social media and consumer engagement: a review and research agenda

    Article • Journal of Research in Interactive Marketing, October 2016, Emerald

    James Peltier, Dr. Victor A Barger

  6. In search of a surrogate for touch: The effect of haptic imagery on perceived ownership

    Article • Journal of Consumer Psychology, September 2012, Wiley

    Dr. Victor A Barger, Ms Andrea Luangrath, Professor Joann Peck

  7. Sensory Marketing

    Article • February 2011, Taylor & Francis

    Dr. Victor A Barger