Current affiliation: Lebanese American UniversitySubject speciality: Business & ManagementPrimary location: Lebanon
Published in:Technology Analysis and Strategic ManagementPublication date:2016-10-12
Organizations and marketers have long debated the consumer–brand relationship. Theorizing related to this debate led to self-service technologies (...
Published in:Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement EraPublication date:2016-01-01